Ben & Jerry’s new flavour – A Cookie Affair
It took us just two days later to finish the whole tub though. :p
I love cookies, especially soft doughy ones like those you get at Mrs Field’s. This new flavour has doughy cookies in it which was perfect for me.
A bit more about this new flavour – A Cookie Affair was luanched on 23 March 2010, in conjunction with Ben & Jerry’s Free Cone Day 2010. It is of vanilla ice cream base with a chocolate cookie swirl, chunks of chocoate chip cookies and chocolate.
A Cookie Affair is also completely Fairtrade certified. According to their press release, Fairtrade means that Ben & Jerry‟s has paid a premium for the cocoa, sugar and vanilla from small-holder farmers who will receive a fair price for sustainably harvested products. At the same time, Ben & Jerry’s promised not to pass on the premium they paid to the consumers – that’s us.
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To thank them for the treat, I am plugging a contest here for Ben & Jerry’s whereby the winner stand a chance to win a trip for two to Ben & Jerry’s hometown in Vermont, U.S.A.
To participate in their “What‟s inside A Cookie Affair Contest”, you need to send them a video on what you think is the inside scoop of A Cookie Affair. Some suggestions provided include singing a song or choreographing a dance showing the story behind A Cookie Affair.
The contest runs from 1 April 2010 till 31 May 2010. Visit www.benjerry.com.sg/acookieaffaircontest for more details.
If you are interested to try the new flavour, A Cookie Affair is available at all major grocery channels and local Ben & Jerry’s scoops shops. 🙂
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