Via Google.

If you search for the term “KFC” in Singapore, probably to get the number for their home delivery hotline, this is the result you will see on Google:

Dash to CartDash to Cart

KFC pwned by MacDonaldKFC pwned by MacDonald
KFC pwned by McDonald

Clever search engine marketing by McDonald Singapore. KFC should buy the “mcdonald” keyword to counter? 🙂

Technorati Tags: kfc pwned, kfc vs mcdonald, mcdelivery, kfc delivery, kfc loser, kfc vs mc

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

View Comments

  • Is this any different than Coffee Bean opening up beside Starbucks?

    It's about choice, isn't it? Competitions are won based on knowledge and skill. If that skill means knowing where to put an ad in front of someone who is hungry, so what?

    Maybe all the guys down at Lau Pa Sat shouldn't be allowed to coax you to their stall?

    This isn't "interesting" or "newsworthy."

    Google is free because advertisers pay money. Get used to it.

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