Marvelous Cream - Alvinology

Marvelous Cream

Store front
Store front

Rachel simply digs this. To me, I think it tastes better than normal ice cream but is way overpriced . I dislike the fact that they only serve takeouts and the service is extremely slow. There’s always a long queue – not because business is exceptionally overwhelming, but because the little kids taking the order and serving the ice-cream take way too long to get things done. The weird rectangular counter layout, confined behind a glass display makes it worse as customers have no place to queue and in fact, do not even know where the queue is.

As this is a franchise outlet from Japan, I am suspicious that Singaporeans are probably shortchanged for quality as is usually the case with overseas franchise operations. Has anyone tried this in the original outlets in Japan? If so, do enlighten us if there’s a difference in service, price and quality. Here’s the link to the official Japanese website.

Anyway, here are some photos taken during our last visit:

Brochure menu
Brochure menu
Narrow shop interior
Narrow shop interior
Ice cream flavours
Ice-cream flavours: there’s marsala coffee, cream cheese…
Weird poster asking customers to consume the ice cream immediately upon purchase
poster asking customers to consume immediately upon purchase
3 workers, but still slow
3 workers, but still slow
Chop into bits
Chopping up millefeuille into bits
Mash them all up!
Mash the flaky pastry and almonds into the ice-cream!
Putting a smile made of whipped cream on our Original Cream
Putting a smile made of whipped cream on our “Original Cream”
Tada! The final product
Tada! The final product

If you are interested to visit the place, it is located right at the end of Citylink Mall, beside 7-11 and Starbucks Coffee. The price is around S$8 per serving for a large serving. Detailed info as below:

1 Raffles Link
#B1-04 Citylink Mall
Tel: 6238 1683
Operating Hours: 10am – 10pm

Technorati Tags: singapore, marvelous cream, marvelous cream ice cream, japanese french ice cream, parfait, crushed ice cream, citylink mall, gourmet ice cream

  1. Looks good (i can’t resist the word parfait anyway), bt it’s kind of expensive, for now I think I’d settle for Ice Cream Chef. ^^

  2. Actually, i had tried the ones in japan. they are about the same, but the stall has way more seats.

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