Moom and Confetti Bring Exclusive Buy 1 Get 1 Free Wellness Bundles during 48 Hours of Non-Stop Shopping on Shopee Live This 11.11!

Three specially curated wellness bundles will be available on Buy 1 Get 1 Free exclusively during the 48-hour marathon, alongside interactive games and giveaways, following a week of livestreams by 25 Shopee affiliate creators.

SINGAPORE – Media OutReach Newswire – 4 November 2026 – Double the wellness treats this 11.11! Shopee is teaming up with homegrown women’s wellness brand Moom and social commerce agency Confetti to bring shoppers Buy 1 Get 1 Free deals on all full-sized Moom products, Shopee-exclusive bundles and special giveaways, alongside a 48-hour non-stop livestream marathon on Shopee Live.

The celebrations kick off on 3 November, with 25 Shopee affiliate creators hosting 63 hours of livestreams through 9 November. Featuring celebrity streamer Zijie (@zijie467), alongside top Shopee creators Kimberly Chia (@kimcjy), Agnes Boo (@shopwithagnesboo), Elaine Heng (@mselaineheng) and Brianna Wong (@briannawonggg), the creator-led sessions will offer wellness recommendations, exclusive bundles and giveaways before Moom’s 48-hour continuous livestream begins at 11am on 10 November.

Exclusive Wellness Deals, Games and Giveaways

From stocking up on wellness essentials to discovering new products, shoppers can look forward to:

• 48-hour Livestream-Exclusive BOGO Bundles: Enjoy Buy 1 Get 1 Free deals on three specially curated Moom wellness bundles, including the Hydrate and Gut Reset Duo, Hormone and Gut Glow and Bloat Relief and Detox Bundle, available exclusively during Moom’s 2-day Shopee Live marathon from 10 to 12 November.
• Shopee-Exclusive Bundles: Save on specially curated wellness bundles available exclusively on Shopee.
• Creator-Exclusive Deals and Giveaways: Tune in to participating affiliate livestreams from 3 to 9 November for exclusive bundles, product recommendations and giveaways.
• 11.11 Celebrations: Catch interactive games and shopping deals throughout the marathon, including confetti celebrations at midnight on 11 November and at the 11am finale on 12 November.

48 Hours, Seven Hosts and Non-Stop Entertainment

From 11am on Tuesday, 10 November to 11am on Thursday, 12 November, Moom will broadcast continuously on its Shopee Live channel, doubling its previous 24-hour livestream milestone.

Produced by Confetti, the two-day marathon will feature seven rotating hosts and a seven-member production crew, keeping the livestream running through two days and nights. Shoppers can tune in at any hour for product demonstrations, community Q&A, interactive games and exclusive offers.

Eugene Tham, Founder of Confetti, said: “A 48-hour livestream is a very different production challenge from a typical shopping session. Every host changeover, technical setup and crew rotation has to be carefully planned to keep the broadcast running without interruption. Our goal is to make sure that whether shoppers tune in during the first hour or at 3am, there’s always something worth watching.”

Founded by Mili and Maya following their own experiences navigating women’s health challenges, Moom has grown into a Singapore wellness brand serving consumers across Singapore, Malaysia, Hong Kong and beyond. Its supplements are developed with input from health professionals, addressing needs ranging from hormonal and gut health to sleep and stress.

Mili and Maya, Co-founders of Moom, said: “Wellness is personal, and we know shoppers often have questions before deciding what’s right for them. Livestreaming gives us the opportunity to speak directly with our community, share more about our products and help shoppers make informed choices. With 25 affiliate creators leading up to our 48-hour marathon, we’re excited to reach more people and make discovering wellness products more accessible and interactive.”

Kel Jin Chua, Director, Shopee Singapore, said: “We’re excited to see homegrown businesses like Moom and Confetti push creative boundaries with an initiative of this scale. Their ambition reflects the creativity and entrepreneurial spirit of Singapore businesses, and we’re happy to support them in bringing this experience to shoppers on Shopee Live. We believe the best marketing ideas come from businesses that understand their customers, and our role is to empower them to bring those ideas to life.”

The activation forms part of Shopee’s 11.11 Big Sale, running until 17 November. Across the affiliate-led sessions and continuous broadcast, shoppers can enjoy a combined 111 hours of Moom livestream content on Shopee Live.

Catch Moom’s 48-hour livestream from 11am on 10 November to 11am on 12 November (SGT): Watch on Shopee Live.

Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

Shopee

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

About Moom

Moom is a Singapore-founded women’s wellness brand built on the belief that wellness is never one-size-fits-all. Its supplements are developed with input from health professionals and informed by clinical research to support women’s wellness needs across different life stages. Learn more at moom.health.

About Confetti

Confetti is a leading social commerce agency that helps brands to localise, scale awareness and grow revenue through short videos, influencers, and livestreams across social media platforms and marketplaces. Find out more at confettisg.com.