SINGAPORE – Media OutReach Newswire – 26 August 2026 – Homegrown consumer technology brand PRISM+ is leveraging Shopee to bring its growing range of smart home solutions to more consumers, as it expands beyond the monitors and televisions it first built its name on. Founded in 2017 after identifying a gap for high-quality yet affordable consumer technology, the brand now offers products spanning air conditioners, smart locks, vacuum cleaners, ceiling fans, refrigerators, air purifiers and laundry appliances, with a focus on addressing evolving consumer needs.
As the business expands into new categories, reaching new consumers and building understanding around unfamiliar products have become increasingly important. Since joining Shopee in 2023, the platform has become a major e-commerce channel, giving the brand new ways to engage consumers as its smart home business grows.
Bringing New Products to New Audiences
While its own website continues to serve loyal customers already familiar with the brand, the brand has found that Shopee connects it with different audiences, particularly older shoppers and families discovering its products for the first time.
“Our own channels have always been central to how we build relationships with customers. Shopee extends that reach, putting PRISM+ in front of mature shoppers and families discovering the brand for the first time, and giving us an efficient way to grow those audiences alongside our own platforms,” said Jonathan Wong, CEO of PRISM+.
Meanwhile, its experience centres and retail stores complement this online reach by increasingly serving as where consumers can experience products in person. Through Shopee Live, the brand can extend this consultative experience online, where livestreamers can walk shoppers through the products in real time.
Helping Consumers Understand New Ideas
For newer product concepts, reaching consumers is only the first step. The brand also needs to help them understand why they might need a product, how it fits into their lives, and answer questions that may otherwise hold back a purchase.
As many of its appliances are too large to easily seed to creators, livestreamers can instead bring the showroom experience online from its retail stores. This gives consumers the product demonstrations and immediate answers they may need for higher-value purchases, from whether a product suits their needs to practical details such as delivery fees, giving them greater confidence to complete their purchase online.
This is particularly important as the brand introduces products that consumers may not already know to look for. Its compact mini washer-dryer is one example. Some consumers initially questioned why they would need another washing machine, so content was used to showcase how having the product completely eliminated hand-washing from laundry routines by allowing homeowners to separate smaller loads such as baby clothes, kitchen rags, and undergarments, helping the brand build understanding and interest around a new product category.
“Innovation isn’t only about responding to what consumers are already searching for. Sometimes it’s about introducing new solutions to existing pain points that haven’t been considered before. Shopee Live allows us to explain those ideas, answer questions immediately and help customers understand the value behind new categories,” Wong added.
Supporting a Growing Smart Home Business
As awareness and demand grow alongside its expanding smart home range, the brand also uses Shopee’s wider seller tools to strengthen product visibility, drive sales and support the customer experience beyond purchase.
Shopee Ads are a key part of this approach, allowing the brand to reach more shoppers while giving it greater control over the exposure of products it wants to promote.
“As we introduce more products, not every consumer will already know what to look for. Being able to focus our marketing on different products helps us introduce more of our range to the right audiences,” Wong said.
Campaigns and vouchers further support the brand’s efforts to attract shoppers and drive purchases, with a significant share of its Shopee sales taking place during campaign periods. It has also found that timing and campaign mechanics matter, with a well-executed weekend campaign sometimes performing better than a mega campaign held on a weekday.
The experience does not end at checkout. PRISM+ also joined Fulfilled by Shopee (FBS) this year, which covers its products that do not require installation. For eligible products such as monitors and air purifiers, shoppers can opt for Same Day Delivery to have their orders delivered on the day of purchase, giving them faster delivery for more immediate needs while retaining the convenience of shopping online.
Looking ahead, PRISM+ plans to continue expanding its smart home portfolio and reaching more consumers through Shopee. Beyond Singapore, the brand is already on ShopeeMall in Malaysia, and building its presence in the Philippines, as it brings more of its smart home solutions to consumers across the region. Earlier this year, the brand was shortlisted to participate in Malaysia’s first-ever Shopee Hyper Brand Day with physical pop-ups at AEON Mall Tebrau City, Johor, as well as livestreams with popular affiliates like Sam Lim.
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About Shopee
Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
