CapitaLand and Starbucks are bringing festive cheer to shoppers across Singapore with “Brewing Up Christmas Magic at CapitaLand Malls”, billed as the country’s largest Starbucks holiday takeover. Running from 11 November to 31 December 2026, the islandwide campaign will take place across 16 participating CapitaLand malls and selected workspace properties, featuring larger-than-life Bearista displays, interactive experiences, exclusive treats, limited-edition merchandise and festive rewards.
The campaign began its teaser phase on 29 October at Bugis Junction Fountain Square, where a four-metre-tall red cup and a mysterious visitor hidden among marshmallows caught shoppers’ attention. A trail of clues across CapitaLand malls followed, leading to the reveal of five festive Starbucks Bearistas on 4 November: Dasha, Jam, Brewster, Snowmallow and Star. Shoppers were also invited to take an interactive personality quiz to discover which Bearista best matched their character. The teaser activities saw 10 million STAR$ and 1,000 Starbucks beverages claimed within a few hours.
The five Bearistas now feature in festive installations and coffee-inspired displays across CapitaLand properties. Visitors can meet the adventurous Brewster at Bugis Junction and CQ @ Clarke Quay, find Dasha at Bugis+ and Funan, and see the eight-metre-tall Star at Raffles City Singapore. Other participating malls will feature the Bearistas in their signature black Starbucks caps and festive red aprons, surrounded by Christmas-themed decorations including colourful cups, candy canes, trees and stockings.
At the centre of the campaign is The Bearista Holiday Experience, a travelling pop-up that will welcome shoppers at Raffles City Singapore from 11 to 22 November before moving to Bugis+ from 25 November to 6 December. Visitors can meet all five Bearistas, take photos at themed installations, browse festive merchandise and participate in coffee and craft workshops. Access to the experiences can be unlocked by entering the reward code BEARISTA through the CapitaStar app.
The pop-up will introduce Starbucks Singapore’s first Create-Your-Own Cold Foam Beverage Bar, where visitors can customise their drinks with collaboration-inspired cold foam flavours such as Hojicha, Matcha and Strawberry. Two location-exclusive creations will also be available. At Raffles City Singapore, visitors can try Kaya Toast Cold Foam with Buttery Croutons from 11 to 22 November, while Bugis+ will offer Chocolate Chip Cookie Cold Foam, featuring cookie dough cold foam topped with dark chocolate shavings, from 25 November to 6 December.
Coffee enthusiasts can also take part in different guided experiences at the two locations. At Raffles City Singapore, the Starbucks Roast Spectrum session will feature tastings of Starbucks Christmas Blend Blonde Roast and Dark Roast, alongside Starbucks Colombia, with lemon loaf, cookie and cheesecake pairings. Participants can also make their own coffee scrub using repurposed coffee grounds. At Bugis+, The Art of Aroma: A Coffee Journey Across Origins will introduce the aromas and flavours of coffees from Latin America, Africa and Indonesia.
CapitaStar members who spend at least $60 can also qualify for an exclusive Starbucks Coffee & Craft Workshop for two. The Raffles City workshops will explore the story behind Starbucks Christmas Blend through guided tastings and food pairings, followed by a coffee scrub-making activity. At Bugis+, participants can compare coffee aromas from different growing regions and learn how origin influences flavour before turning a used Starbucks paper bag into a practical wallet.
The pop-up will also feature a specially curated selection of seasonal merchandise, limited-edition collectibles and event-exclusive keepsakes. Shoppers can try Bearista’s Little Wardrobe, a Dress-a-Bearista activity that lets them personalise a gingerbread Bearista with an additional outfit. A Starbucks Bearista Plushie Wall will showcase the characters in different festive expressions and personalities, while photo opportunities include a Starbucks Ribbon Christmas Tree and other coffee-inspired displays.
Starbucks Rewards members can enjoy 10 per cent off merchandise with a minimum spend of $80 at the Raffles City Singapore and Bugis+ pop-ups. Every merchandise purchase also comes with a Buy-1-Get-1-Free Venti beverage voucher, redeemable at nine participating Starbucks stores in CapitaLand malls. Shoppers who spend $100 at the pop-up can receive an event-exclusive Bearista pin set, while stocks last.
The Bearista personality quiz will remain available for shoppers to discover their matching character and recommended Starbucks drink. Limited-edition Bearista stickers can also be earned until 6 December.
The campaign also marks Starbucks Singapore’s 30th anniversary with an installation made entirely from Starbucks cups. Titled “A Toast to 30 Years of Memories. Every Cup Tells a Story”, the display celebrates the conversations, connections and moments shared over coffee in Singapore. Customers can share their own Starbucks memories through the Starbucks website.
Adding to the festive menu is the Starbucks Iced Hazelnut Bianco Latte, available exclusively at participating Starbucks stores in CapitaLand malls from 11 November to 31 December. The grande-sized drink combines hazelnut, milk, white chocolate and Starbucks espresso, and is priced at $8.60.
Shoppers can also enjoy up to $25 in eCapitaVouchers with qualifying minimum spends at participating CapitaLand malls on weekdays from 11 November to 24 December 2026. Through the CapitaStar app, they can collect Starbucks Bearista stamps by completing festive activities and filling up a progress bar. Those who collect all 30 stamps can exchange them for up to 100,000 STAR$ or exclusive Starbucks merchandise.
The islandwide takeover will be accompanied by additional holiday events and activations at CapitaLand malls throughout the festive season.
