Tampines Mall has completed its S$24 million asset enhancement initiative (AEI), marking a new chapter for the shopping mall that has served the eastern part of Singapore since opening in 1995. Completed in December, the transformation introduces 21 new brands, including 15 making their debut in the East, alongside refreshed retail spaces, upgraded facilities and a wider range of lifestyle offerings.
One of the biggest highlights is the introduction of the East’s largest beauty retail cluster, bringing together 14 beauty brands under one roof. The line-up includes Aesop, Bath & Body Works, CHANEL, DIOR, ELEMIS, Judydoll, Kiehl’s, LANEIGE, L’Occitane, Rituals, Sephora, SHISEIDO, The Body Shop and YSL Beauty.
Beyond expanding its beauty selection, Tampines Mall is also introducing more personalised beauty services and experiences. Three standalone boutiques on Level 1 offer specialised treatments and consultations. ELEMIS provides advanced facial treatments using its BIOTEC technology, with services tailored to individual skin concerns. SHISEIDO offers personalised skin analysis through its proprietary Skin Visualiser, followed by skincare and makeup recommendations, while L’Occitane features an electronic Facial Gua Sha Experience in a private treatment room.
Beauty enthusiasts can also explore a wide selection of makeup, skincare, haircare and fragrance products at Sephora, where Beauty Advisors are available to provide personalised recommendations.
The expanded beauty cluster builds on the mall’s existing relationship with established brands such as CHANEL, DIOR and SHISEIDO, which previously operated through store concessions. Their transition into standalone boutiques allows them to offer a broader selection of products and services. They are joined by newer additions to Tampines Mall, including ELEMIS, Judydoll, Rituals and YSL Beauty.
Dining is another key part of the mall’s refreshed offering, with several new concepts bringing more variety to the East. Casa Vostra introduces its popular casual Italian dining experience, while Charlie’s Tea, a fresh milk tea brand from Guangzhou known for using real tea leaves, fresh milk and natural ingredients, makes its Singapore debut at Tampines Mall.
Also joining the line-up is Ging Sun Ho King of Bun, a Hong Kong-founded restaurant known for its Shanghainese-style pan-fried pork soup buns. Its menu now also features hairy crab roe creations for diners looking for richer flavours.
Other new dining options include IM QALB by Pun Im, a casual Thai-Malay restaurant inspired by the bold flavours of Southern Thailand, with an exclusive menu created for Tampines Mall. Zhejiang cuisine restaurant LONGJING and RUXU, a modern Guangzhou dessert shop and bakery café, also add to the selection. RUXU made its international debut at Funan in December 2025 and has since opened its second Singapore outlet at Tampines Mall.
These additions complement the mall’s existing food and beverage offerings, including halal-certified Paris Baguette and Wingstop, as well as speciality coffee shop Alchemist, which serves coffee and tea-infused blends in a thoughtfully designed setting.
Beyond beauty and dining, the AEI has expanded the mall’s retail selection across fashion, jewellery, sports and lifestyle. Jewellery and fashion brands such as Braun Büffel, CC Primo, Goldheart, Meilleur Moment, SK Gold and Vincent Watch have joined the refreshed retail mix with contemporary store designs that complement the mall’s updated interiors.
Sports and active lifestyle enthusiasts will also have more choices with brands including ASICS, Decathlon, Running Lab and The Boarding Gate.
A major addition is the return of Decathlon to Tampines Mall with an 18,000-square-foot Experience Store. The outlet carries more than 6,000 sporting essentials across over 60 sports, with dedicated test zones where shoppers can try selected equipment before purchasing.
The store also offers services such as basic bicycle maintenance, racket restringing and re-gripping, alongside Decathlon’s Buy Back programme, giving customers more ways to maintain and manage their sporting equipment.
While the new brands broaden the mall’s appeal, the transformation also focuses on improving the overall shopping environment. Tampines Mall has rejuvenated its common spaces and facilities to create a more contemporary and comfortable experience for visitors.
Its familiar Tampines tree motif has also been reinterpreted through refreshed brand visuals. Drawing inspiration from the neighbourhood’s architectural character and everyday surroundings, the motif appears throughout the mall, connecting its updated identity with its longstanding roots in the Tampines community.
The redesigned spaces combine a more premium visual direction with elements of familiarity, reflecting the mall’s evolution while retaining its connection with generations of shoppers in the neighbourhood.
To mark the completion of the AEI, Tampines Mall is rolling out shopping promotions and rewards ahead of the festive season.
From now until 31 December 2026, shoppers can receive $35 in eCapitaVoucher with a minimum spend of $350 at participating beauty, fashion, jewellery, shoes and bags stores.
The mall is also offering rewards for its top spenders. The highest spender will receive $4,000 worth of eCapitaVoucher, while five runners-up will each receive an OSIM uDiva SOFA Massage SOFA (1-Seater Cream White), valued at $3,999.
