HOKA is opening its largest store in Singapore at Jewel Changi Airport on 29 October 2026, introducing the brand’s latest global store concept and its widest lifestyle footwear selection in the country.
Located on Level 2 of Jewel, the new outlet marks another step in the growth of the performance footwear brand, which is increasingly reaching consumers looking for shoes suitable for both sports and everyday wear. The store will feature HOKA’s road running, trail running and hiking collections alongside an expanded range of lifestyle footwear.
The store’s design features a bright, open layout with white finishes, light wood and touches of HOKA’s signature blue. Positioned within one of Singapore’s major travel and lifestyle destinations, it aims to serve runners, commuters, travellers and shoppers looking for comfortable footwear.
HOKA’s philosophy is reflected in its “Fly Human Fly” message. The brand originated in the French Alps with the idea of creating shoes that could make running downhill feel like flying. That concept has since developed into a broader focus on encouraging people to take on new challenges and keep moving.
To mark the opening, HOKA will run a claw machine activity from 29 October to 12 November 2026. Visitors will have the chance to win HOKA shoes, merchandise customised by local artist Natasha Elle, known as @SADSHRIMPS, and other prizes. The activity is available while stocks last, and terms and conditions apply.
The new store will also feature SafeSize 3D foot scanning technology, which maps the length, width and shape of shoppers’ feet within seconds. The scans provide fit insights to help customers find suitable HOKA footwear and sizes.
Beyond retail, HOKA Jewel Changi Airport is set to become a starting point for community running activities. HOKA Run Club sessions are planned to take place from the store in the coming months, with dates to be announced on the brand’s Singapore Instagram account, @hoka_sg.
HOKA is a division of Deckers Brands, which is listed on the New York Stock Exchange under the ticker symbol DECK.
HOKA Jewel Changi Airport is located at Level 2, #02-210, Jewel Changi Airport, 78 Airport Boulevard, Singapore 819666. The store will open daily from 10am to 10pm.
