SHISEIDO Celebrates ULTIMUNE With LISA in Bangkok Ahead of Singapore VERDY Pop Up

SHISEIDO celebrated the launch of ULTIMUNE STUDIO: LISA’S BACKSTAGE with a star-studded event at centralwOrld in Bangkok, welcoming global ambassador Lalisa Manobal, better known as LISA, back to her home country for an immersive showcase inspired by the brand’s ULTIMUNE Power Infusing Serum.

The launch event centred on ULTIMUNE’s “FAST. SLOW. FREE” philosophy, which encourages the idea that beauty evolves over time and that true strength comes from within. A longtime user of the serum, LISA shared the inspiration behind her backstage self-care rituals, highlighting how resilience and consistent care help her maintain confidence and radiance both on and off stage.

The celebration brought together celebrities from across the Asia Pacific region, reflecting SHISEIDO’s commitment to connecting beauty, creativity and culture. Guests included Friend of SHISEIDO Thailand Win Metawin, actress Anne Thongprasom, BUS members Phutatchai Tatchai Limpanyakul and Peemwasu Wasupon Pornpananurak, as well as EmiBonnie duo Emi Thasorn Klinnium and Bonnie Pattraphus Borattasuwan.

The regional guest list also featured SHISEIDO India brand ambassador Tamannaah Bhatia, Singaporean actor and Mediacorp artiste Tyler Ten, Taiwanese actor Patrick Shih, Korean personalities Sera Song and Jeongjin Park, Malaysian creative Jestinna Kuan, Indonesian actress and singer Sherina Munaf, Vietnamese creator Hannah Ohlala, and Filipino Canadian dancer and singer AC Bonifacio.

ULTIMUNE STUDIO: LISA’S BACKSTAGE transforms the story behind SHISEIDO’s signature serum into an interactive experience through immersive installations, sensory elements and creative spaces inspired by rhythm, performance and restoration. Spanning both indoor and outdoor areas, the pop up offers visitors a behind the scenes look at LISA’s approach to beauty and wellness while showcasing the science behind ULTIMUNE.

Singapore consumers will soon have the opportunity to experience a special collaboration between SHISEIDO and Japanese artist VERDY. From 20 to 26 July 2026, the ULTIMUNE x VERDY’S WORLD pop up will take place at Plaza Singapura Atrium 1A, featuring VERDY’s signature creative style alongside ULTIMUNE’s “FAST. SLOW. FREE” philosophy.

Visitors can meet VERDY’s popular character VICK, discover camellia inspired artwork and a newly illustrated female character named GIRL throughout the installation. Customers who purchase selected ULTIMUNE products during the event will also be able to redeem exclusive limited edition collaboration merchandise while stocks last. These include VERDY themed hairbands, a vinyl pouch, hair pins, sticker sets and other collectible gifts.

At the centre of the campaign is the ULTIMUNE Power Infusing Serum, developed through more than 30 years of SHISEIDO’s research into the skin’s natural resilience. Formulated with Power Fermented Camellia+, the serum is designed to target the root causes of skin ageing while supporting healthier looking skin over time.

According to SHISEIDO, users can achieve plumper and more radiant looking skin in as little as three days, with visible improvements in glow and skin plumpness. Consumer evaluations also found that most users experienced smoother, firmer and more resilient skin, while continued use over one bottle helped improve the appearance of wrinkles and other visible signs of ageing.

The ULTIMUNE Power Infusing Serum is available in three sizes: 30ml for S8, 50ml for S8 and 75ml for S8.