SHISEIDO is bringing together beauty, art and self-expression through a new global collaboration between its iconic ULTIMUNE franchise and renowned Japanese graphic artist VERDY. Set to debut as part of the Fall/Winter 2026 ULTIMUNE campaign, the partnership introduces a fresh creative direction that combines VERDY’s distinctive visual identity with SHISEIDO’s long standing philosophy of empowering beauty from within.
The collaboration follows the appointment of Lalisa Manobal, better known as LISA, as global brand ambassador for SHISEIDO ULTIMUNE earlier this year. At its core is a shared belief that true strength, whether reflected in skin or personal identity, comes from within. For decades, SHISEIDO has championed the idea of unlocking the skin’s natural potential, while VERDY has built a global following through artwork that blends positivity, individuality, freedom of expression and a unique balance of cuteness and strength.
Guided by SHISEIDO’s “Freedom From Age” philosophy, ULTIMUNE continues to connect beauty and science while encouraging confidence and timeless self-expression. VERDY, whose influence spans art, music and street culture, shares a similar outlook through his personal mantra, “Rise Above”, which encourages living with purpose and authenticity.
The collaboration also reflects VERDY’s creative question, “How do you want to live your life?”, a message that aligns closely with ULTIMUNE’s belief in embracing beauty while staying true to oneself at every stage of life. Together, SHISEIDO and VERDY aim to inspire individuals to cultivate confidence, resilience and inner strength.
A key highlight of the campaign is the introduction of VERDY’s beloved panda rabbit character, VICK, into the ULTIMUNE universe. Marking the artist’s first venture into the beauty category, VICK serves as a playful and emotionally engaging symbol that captures the uplifting experience of skincare. The character brings optimism and warmth to the campaign while translating beauty rituals into a visual language that feels both approachable and meaningful.
VERDY has also created a series of exclusive artworks for the collaboration, including reinterpretations of SHISEIDO’s signature camellia motif and a newly illustrated female character named GIRL. Together, these creative elements expand the campaign’s storytelling through relatable moments that celebrate modern femininity, individuality and self-confidence.
To mark the collaboration, SHISEIDO will offer a range of limited-edition gifts with purchase designed by VERDY from 1 July 2026, while stocks last. Customers purchasing selected ULTIMUNE products can receive exclusive hairbands featuring VICK and CAMELLIA at SHISEIDO boutiques and counters islandwide. Hair pins featuring VICK, GIRL and CAMELLIA will be available exclusively through SHISEIDO Super Brand Day livestreams on Shopee Live and TikTok Shop Live. Meanwhile, a special GIRL vinyl pouch will be offered exclusively at Sephora stores and online.
