Nespresso Enters a Bold New Vertuo World With Dua Lipa and a Summer 2026 Coffee Collection Made for Exploration

Nespresso has unveiled its latest global campaign, stepping into a new creative era fronted by cultural icon and Global Brand Ambassador Dua Lipa. The launch introduces “Vertuo World”, a refreshed brand direction that celebrates coffee as both a familiar comfort and an invitation to explore new experiences.

Four decades after redefining coffee culture, Nespresso continues to position itself as a brand focused on pushing boundaries. The new campaign highlights the idea that every cup opens the door to a different experience, combining immersive visuals, cultural storytelling and inventive coffee expressions designed to reflect curiosity and creativity.

At the centre of the campaign is Dua Lipa, who brings her global perspective and creative identity to the project as she guides audiences through a series of imaginative coffee inspired worlds. The campaign also features a playful nod to longtime Nespresso ambassador George Clooney, referencing his iconic “What else?” line in a moment that ties together the brand’s heritage and evolving identity.

The new direction is developed in collaboration with agency Leo Constellation and introduces a refreshed visual system that blends structure with spontaneity. A bespoke font and updated creative language aim to give the brand a more expressive and flexible identity while maintaining its focus on quality and coffee craftsmanship.

Alongside the campaign, Nespresso is also launching its Summer 2026 Collection, which features limited edition coffees, iced recipes and seasonal accessories designed for warmer days. The collection continues the brand’s emphasis on experimentation, encouraging consumers to explore new flavours and coffee rituals.

A key highlight is the new Yuzu Vanilla Over Ice coffee, priced at S$14.20 for a sleeve of 10 capsules. The blend combines Japanese yuzu with sweet vanilla, layered over a light roast Arabica base for a refreshing iced coffee experience. It can also be used to create the Yuzu Mango Espresso Spritz, a home prepared recipe that blends coffee, citrus and tropical flavours.

Nespresso is also introducing the Vertuo Yuzu Iced Coffee Kit priced at S$39, which includes Yuzu Vanilla Over Ice capsules, a Barista Ice Tray, pineapple and mango sparkling juice and a limited-edition cooler bag. The kit is designed to make iced coffee preparation more accessible and experiential at home.

Other iced coffee options include Athens Freddo Intenso for Original machines priced at S$11.80, Ice Leggero at S$14.20 and Ice Forte at S$15.50. Vertuo users can also explore assortments such as the Iced Espresso Assortment at S$28.40 and the Iced Long Black Assortment at S$31.

The seasonal launch is completed with lifestyle accessories, including the TRAVEL Iced Tumbler Bubble Gum edition priced at S$30 for 540ml. Designed for mobility and everyday use, the tumbler reflects the summer theme with a bright, playful finish.