Heroine Make Launches Upgraded Super Waterproof Mascara Built for Singapore’s Heat and Humidity

Heroine Make has unveiled the renewed version of its popular Super Waterproof Mascara, introducing an upgraded formula designed to withstand Singapore’s intense heat and humidity while keeping lashes lifted for up to 30 hours.

Known for its long-lasting lash products, the Japanese beauty brand has enhanced the mascara with new technology aimed at preventing smudging, drooping, and clumping throughout the day. Developed specifically for straight Asian lashes, the 2026 Power UP Renewal focuses on stronger curl retention and improved wear performance against sweat, tears, water, sebum, and accidental rubbing.

The renewed formula introduces four major upgrades, including improved smudge resistance for all day wear in humid climates and a new gravity defying hold tested to maintain curled lashes for up to 30 hours, an increase from the previous 24-hour performance. Heroine Make has also added Smooth EX and Adhesion EX powders to improve application for a smoother, clump free finish from root to tip.

In addition to performance upgrades, the mascara also includes a 7 Serum Lash Care blend formulated with ingredients such as Camellia Oil, Royal Jelly Extract, Argan Oil, Wild Rose Oil, Panax Ginseng Root Extract, Almond Oil, and Shea Butter to nourish lashes during wear.

The renewed Super Waterproof Mascara is available in two variants. The Long UP Mascara is designed to create a natural elongated lash effect using Long EX Fibers and comes in Black, Brown, and a new Gray Black shade exclusive to the renewed lineup. Meanwhile, the Volume UP Mascara uses volume enhancing powders and a dense curved brush to create fuller looking lashes with added definition.

To complement the mascara range, Heroine Make is also spotlighting its Speedy Mascara Remover, featuring a comb style applicator designed to dissolve stubborn waterproof mascara gently without harsh rubbing.

Fans of Japanese beauty products can also experience the brand at the upcoming Mandom Singapore Atrium Pop Up this May, themed as a Japanese beauty tea house. Visitors can take part in the interactive “Heroine’s Fortune” game to discover their beauty persona and receive complimentary samples. Shoppers can also enjoy 30 per cent off Heroine Make products and special flash deals during the event.

The pop up is currently happening at Tampines 1 Level 1 Atrium until 17 May 2026, before moving to Compass One Level 1 Atrium from 25 to 31 May 2026. Opening hours are from 10am to 9.30pm daily.

Priced at S$24.90, the renewed Super Waterproof Mascara range is available at Watsons, Don Don Donki, Welcia, and online via the Mandom Official Store on Shopee, TikTok Shop, and Lazada. The Speedy Mascara Remover is priced at S$17.90.