Families can look forward to a month-long celebration at NEX as the mall rolls out its “Beautiful MOMents” campaign in conjunction with Mother’s Day.
Running from 17 April to 17 May 2026, the event brings together interactive workshops, exclusive shopping rewards, and social media activities, designed to help families create meaningful memories with mum.
Creative Bonding at the MOM-ories Atelier
A key highlight of the campaign is the MOM-ories Atelier, happening on selected weekends from 1 to 3 May and 9 to 10 May. Open from 12PM to 8PM, the atelier offers hands-on workshops where families can bond through creative activities.
Participants can craft personalised tea blends during the first weekend, while the following weekend features a DIY perfume bar where visitors can create their own signature scents. Across both weekends, shoppers can also put together dried flower basket arrangements, perfect as thoughtful gifts for Mother’s Day.
To join, NEXrewards members need to spend a minimum of $30 in a single transaction at participating stores to redeem an eCoupon, which grants access for two participants. Each session is limited, with redemptions available on a first-come, first-served basis.
Capture Memories with #MOMentsatNEX
From 1 to 10 May, shoppers can also take part in the #MOMentsatNEX Photo Contest. A dedicated Mother’s Day photo spot located at Level 3 near Yue Hwa offers a stylish backdrop for families to capture special moments.
Participants can submit their entries via Facebook or Instagram by following NEX’s official pages and posting their photos with the campaign hashtag.
Six winners will each receive a Zhong Yan Tang hamper worth over $350, featuring wellness items such as bird’s nest, ginseng drinks, abalone, and a specially formulated tonic for women. Winners will be announced on 20 May.
Shopping Rewards for Mother’s Day
In addition to activities, shoppers can enjoy exclusive rewards throughout the campaign. By spending a minimum of $100 at participating stores and scanning their NEXrewards QR code, members will receive a $5 eNEXvoucher for future use.
These vouchers will be released weekly on 17 April, 24 April, 1 May, and 8 May, and will be automatically credited to members’ eWallets upon redemption.
