NOBO Soy Arrives in Singapore: A New Era for Soy Milk

Soy milk has long been a staple across Asia, from kopitiams and hawker centres to breakfast tables at home. Yet despite its popularity, the soy milk aisle has been dominated by legacy brands, leaving little room for innovation, until now. Enter NOBO Soy, the latest creation from the team behind Singapore’s beloved oat milk brand OATSIDE, poised to redefine the soy milk experience for a new generation.

Clean, High-Protein, and Designed for Asian Palates

NOBO Soy delivers a naturally high-protein, low-sugar formula without compromising on taste. Free from oils, gums, emulsifiers, and protein powders, each 100ml serving contains at least 4.2g of protein and under 5g of sugar, earning a Nutri-Grade B. Nutritionally rich, the soy milk is packed with Omega 3, 6, 9, all nine essential amino acids, and fortified with calcium, vitamins D, B1, B3, B6, B12, and E.

The secret behind its smooth, naturally creamy taste is NOBO Soy’s double extraction technology, which uses carefully selected non-GMO soybeans, cooked and flash-cooled to eliminate the typical “beany” aroma while preserving protein content. The result is a lightly roasted, balanced soy milk that stands out in a crowded market.

A Launch With Style: NOBO Soy and NOBO Almond Soy

NOBO Soy debuts with two variants: the original smooth, lightly roasted classic, and NOBO Almond Soy, which adds dark roasted almond grounds for a nutty twist. Both are designed to be enjoyed cold straight from the pack, making them healthy, satisfying, and convenient for daily life.

Minimalist Design and Cultural Collaborations

True to its philosophy, NOBO Soy embraces simplicity and authenticity. The packaging is clean and minimal, highlighting the soybean itself as the brand’s icon. Extending this vision beyond beverages, NOBO Soy has partnered with Vietnam-based fashion brand CHAUTFIFTH to launch a handbag shaped like NOBO’s main character, the soybean. Available from 16 March 2026 at SGD 129.50 on chautfifth.com, the exclusive design captures the playful yet thoughtful essence of the brand.

Experiential Launch and Sampling Activations

Ahead of its Singapore launch, NOBO Soy will host a closed-door dining experience with Senang Supper Club, featuring a menu crafted by Michelin-trained Chef Marcus Tan that elevates everyday flavours using NOBO Soy.

For the wider public, on-ground sampling activations will bring NOBO Soy directly to consumers at CapitaLand malls:

• Junction 8: 14–15 March, 12pm–8pm
• Lot One: 21–22 March, 12pm–8pm

Availability

Starting March 2026, NOBO Soy will be available online at shop.oatside.com, major retailers such as FairPrice and 7-Eleven, and e-commerce platforms across Singapore. The range comes in 180ml packs (SGD 2.25 for three) and 1L packs (SGD 2.90 each), making it easy to incorporate into daily routines.