Ascott Singapore Launches “World Within Reach” Initiative to Connect Travellers with Local Culture

Ascott Singapore has officially launched World Within Reach, a new initiative designed to immerse guests in the local culture of the city.

As modern travellers increasingly blur the lines between work and leisure, this quarterly refreshed programme offers a curated suite of local experiences across all Ascott properties in Singapore. The initiative connects Ascott Star Rewards members to the heartbeat of the city, ensuring their stay goes far beyond standard hotel accommodations.

Food takes centre stage in this new rollout by blending local heritage flavours with international hospitality standards.

Guests staying at Ascott Orchard Singapore and Ascott Raffles Place Singapore are now greeted with Jin Ju Hua, a bespoke chrysanthemum welcome cocktail crafted by local partner APT SG to symbolise longevity and elegance.

Meanwhile, Oakwood Bencoolen Singapore and Oakwood Studio Singapore have introduced a unique morning wellness ritual to kickstart the day. This comforting routine pairs traditional Eu Yan Sang chicken essence with a western wellness booster shot.

Guests can also look forward to interactive culinary events like the Kopi Mindfulness experience, hosted in partnership with local company Flour Power, where they can learn the art of traditional kopi brewing while supporting youths with special needs.

With repeat visitors making up a large portion of tourists in Singapore, the programme strongly encourages authentic neighbourhood exploration.

Guests checking into any of the six Citadines properties receive a limited edition welcome pack complete with an Urban Passport guide full of off the beaten track dining and cultural recommendations.

To make city exploration even more engaging, Citadines rooms now feature Stack ‘N’ Go City Guide Cards by local brand Piqolo Kids. Accompanied by the Ascott mascot Cubby, guests are inspired to step outside the comfort of their rooms and discover heritage coffee houses, local favourites, and hidden cultural corners.

Responsible travel is another major focus interwoven into the World Within Reach programme. Oakwood properties welcome guests with seeded paper gifts to promote a mindful approach to the environment, while Somerset Bencoolen Singapore has introduced a Sustainability Passport to encourage eco conscious habits during a stay.