Audi House of Progress Celebrates First Anniversary with Month-Long Events and Promotions

Audi Singapore is celebrating the first anniversary of the Audi House of Progress at Audi House of Progress located at 18 Cross Street, marking a year since the brand launched its direct-to-consumer retail model in Singapore. To commemorate the milestone, the automaker is rolling out a series of exclusive activities, retail promotions, and lifestyle collaborations throughout March.

The anniversary celebration highlights Audi Singapore’s commitment to redefining premium mobility by creating a more immersive and customer-focused experience.

A Hub for Automotive, Lifestyle, and Community

Since opening in 2025, the Audi House of Progress has served as a key destination for enthusiasts, customers, and visitors looking to experience the Audi brand beyond traditional car showrooms. The space combines automotive innovation, lifestyle elements, sport, and dining to create a multi-sensory environment where visitors can interact with the brand in new ways.

Over the past year, Audi Singapore introduced 18 new models, contributing to a 24.4% year-on-year increase in car sales volume. The performance reflects the success of the company’s direct-to-customer strategy, which focuses on more personalised and engaging experiences.

The venue has also hosted 20 exclusive events and facilitated nearly 900 test drives, strengthening customer engagement and providing more opportunities for visitors to experience Audi vehicles firsthand.

Dining Collaboration Continues to Draw Crowds

Audi Singapore’s partnership with Burnt Ends Bakery remains a highlight of the Audi House of Progress experience. Together with the venue’s GT Bar, the collaboration has served over 60,000 beverages in its first year, demonstrating strong popularity among guests.

To mark the anniversary, Audi and Burnt Ends Bakery have also launched a limited-edition Audi x Burnt Ends Bakery T-shirt, available exclusively at the Audi House of Progress. The collectible piece retails for S$40.

Special Promotions Across Audi’s Line-Up

As part of the celebration, Audi Singapore will introduce limited-time promotional offers across its full vehicle range from 5 March to 4 April 2026.

The campaign begins with an Anniversary EV Private Sale taking place on 7 and 8 March, featuring special offers on Audi’s electric vehicle lineup, including the brand’s e-tron range.

Selected models will be available from S$199,999 (inclusive of COE). Visitors can also test drive newly launched models such as the Audi Q3 Sportback and the Audi Q6 Sportback e-tron at the Audi House of Progress.

adidas x Audi Revolut F1 Collection Launch

The anniversary festivities will also coincide with the debut of the Audi Revolut Formula 1 Team at the 2026 Australian Grand Prix.

Starting 18 March, fans can purchase items from the official adidas x Audi Revolut F1 Team collection at a dedicated adidas pop-up store within the Audi House of Progress. The shop-in-shop concept represents a regional first for both Audi and adidas, offering visitors exclusive access to the highly anticipated motorsport-inspired merchandise.