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Carlsberg Asia is ushering in the Year of the Horse with a striking range of limited-edition Lunar New Year packaging, rolling out across key markets in the region. The Danish brewer has introduced specially designed bottles, cans and festive packs, offering consumers a celebratory way to toast the new year at home or during gatherings with family and friends.
A Design Inspired by Energy and Good Fortune
The Year of the Horse symbolises energy, freedom, bravery and good fortune, themes that take centre stage in this year’s packaging design. The majestic Horse motif is depicted soaring across the sky beneath Carlsberg’s signature Hop Leaf, which has been reimagined as auspicious cloud formations.
Set against Carlsberg’s iconic dark green backdrop, the design is accented with vibrant red and gold tones, colours traditionally associated with happiness and prosperity in the Lunar New Year.
The artwork draws inspiration from the historic Gilding Lacquer Art Technique, a craft traditionally used on luxury items as a symbol of affluence across Asian cultures. In a modern twist, Carlsberg combined this classical art form with artificial intelligence to produce the final design, creating a blend of heritage and innovation that bridges past and present.
Music Meets Festive Celebration
As part of its Lunar New Year campaign, Carlsberg has partnered with renowned Chinese rapper SKAI ISYOURGOD to release a festive remix of his viral hit Blueprint Supreme. The reimagined track features Lunar New Year-inspired lyrics with a Carlsberg-forward twist and an upbeat celebratory vibe.
The remix takes centre stage in Carlsberg’s latest TV commercial, merging pop culture with festive traditions to mark the arrival of the new year in a bold and contemporary style.
Continuing a Lunar New Year Tradition
2026 marks the sixth consecutive year Carlsberg has celebrated Lunar New Year with Chinese zodiac-themed limited-edition packaging. Since 2021, the brand has consistently released collectible festive designs, turning each new year into a meaningful moment for consumers across Asia.
This year’s Lunar New Year campaign began rolling out in late December 2025 across key markets including China, Hong Kong, Malaysia, Singapore and Vietnam. In addition to the special packaging, the campaign features various consumer engagement touchpoints, including social media activations aimed at amplifying the festive spirit.
