Yeo’s Brings CNY Cheers with Limited Edition Fortune Horse Packs and Instagram Contest

Yeo Hiap Seng, the home grown heritage brand better known as Yeo’s, is ushering in this Chinese New Year (CNY) with a fresh visual identity for three of its most iconic drinks.

Under the festive theme “Wherever You Go, Fortune Follows,” the brand has introduced a vibrant Fortune Horse mascot that now adorns the packaging of its Chrysanthemum Tea, First Harvest Green Tea, and Longan Red Date Drink.

This limited edition refresh aims to bridge the gap between traditional heritage and a new generation of consumers, bringing a playful and modern energy to the reunion dinner table.

Beyond the new look on supermarket shelves, Yeo’s is leaning into the popular “Get Ready With Me” trend with a curated ‘GRWM’ Lunar New Year Essentials Kit.

This exclusive set is designed to help fans “Huat” their festive style and includes thematic accessories such as a red packet pouch, hair pins, and an ingot keychain.

To get your hands on these kits, you can participate in their special giveaway via the @yeossg Instagram page running from now to 11 February 2026.

Additionally, the campaign also features a gamified personality filter on social media. Designed as a festive icebreaker, the game matches players to their “perfect Yeo’s drink” through a series of quick and fun questions. It is meant to spark easy conversations among relatives and friends and help maintain a cheerful atmosphere during Lunar New Year visits.

The limited edition Fortune Horse packs are now available at leading supermarkets across Singapore. The digital personality game can be accessed at yeosflavourarcade.com.

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

Recent Posts

i Light Singapore 2026 Turns Marina Bay into an Interactive Playground of Light, Movement and Sound

Opening this Friday, 5 June 2026, i Light Singapore 2026 will once again illuminate Marina…

3 hours ago

Leica Unveils Sophisticated Metallic Grey Collection Across Cameras, Lens and Accessories

Leica Camera AG is introducing a new metallic grey colour option across a selection of…

5 hours ago

Senoko Energy Turns Singapore Homes into Football Homegrounds with Rewards, Watch Parties and Lifestyle Perks

As football fever builds this season, Senoko Energy is bringing the excitement beyond the stadium…

8 hours ago

SUSHIRO Opens New Chinatown Point Outlet With 1-for-1 Sushi Deals And A Limited-Time Uni Collection

The beloved Japanese conveyor belt sushi chain has officially opened its newest Singapore outlet at…

15 hours ago

Registration Now Open for Free Public Admission to Fifth Hong Kong Science Fair

Over five years, nearly 9,000 teachers and students have participated in the Fair to drive…

19 hours ago

Exploring European Expansion Opportunities for China’s Manufacturing and Logistics Industry

Cushman & Wakefield Hosts “Europe Unlocked” Summits in Shanghai and GuangzhouHONG KONG SAR - Media…

20 hours ago