JOGUMAN Pop Up, Red Packets and Big Rewards Await at Lendlease Malls This Lunar New Year

Lunar New Year celebrations are getting a playful refresh at Lendlease malls as JOGUMAN, the popular character brand created by Joguman Studio, teams up with four Lendlease shopping destinations across Singapore.

From 23 January to 3 March 2026, 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter will be transformed with colourful JOGUMAN themed festive decor, interactive experiences and a wide range of shopping rewards.

The festivities kick off early at 313@somerset with a JOGUMAN pop up at the Level 1 Atrium, running from now until 25 January 2026.

Visitors can browse and purchase a range of JOGUMAN collectibles, including plushie keyrings and light up figurine keyrings featuring popular characters like BRACHIO and WOODY, making it a must visit stop for fans of the brand.

BROCHIO:

WOODY:

Across all four malls, shoppers can look forward to enhanced rewards when they shop and dine. Spending unlocks chances to participate in the Lendlease Plus in app mobile game, Prosperity Bonsai Shake, where players tap their way for a chance to win up to 160,000,000 Plus$, equivalent to S,000 worth of Lendlease e vouchers.

Lendlease Plus members can earn one game chance with every S nett spent in a single receipt, with Basic Members eligible for up to five chances a day and Premium Members up to ten. Game chances are valid for seven days or until prizes are fully redeemed.

Festive red packets featuring JOGUMAN are also available for redemption.

Shoppers can redeem a set with every S nett spent in a maximum of two same day combined receipts, while stocks last. Limited redemptions are available at each mall, with Parkway Parade offering the highest allocation at 10,800 sets. On top of that, Lendlease Plus members who spend S8 nett can receive an additional 10,888 Plus$, while Citi Mastercard cardholders enjoy an extra S Lendlease voucher with qualifying spend.

Adding to the festive atmosphere, lion dance performances by the award winning Nam Sieng Dragon and Lion Dance Troupe will take place at all four malls in February and early March. These high energy performances are set to usher in good fortune and prosperity for shoppers and tenants alike, with scheduled appearances at 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter.

Each mall is also offering exclusive perks during the campaign period.

These include bonus e vouchers for higher spending tiers, parking discounts, weekday promotions and appearances by festive mascots such as the God of Fortune at Parkway Parade. At Paya Lebar Quarter, shoppers can enjoy a S new tenant e voucher with a minimum spend, redeemable at selected dining outlets.

With playful decor, interactive games, festive rewards and traditional performances, the JOGUMAN collaboration adds a lighthearted touch to Lunar New Year celebrations at Lendlease malls. Shoppers can expect a lively and rewarding experience as they celebrate the season with family and friends from now through early March.

More details are available via the respective malls’ official websites.