Modern Twists on Festive Classics: TikTok Shop Brands Refresh CNY Snack Tables

As Chinese New Year (CNY) approaches, festive tables across Singapore are getting a fresh update, thanks to a new generation of snack brands embracing modern flavours, playful presentations and digital-first retail. TikTok Shop, in particular, has emerged as a key platform for discovering these reimagined festive treats, blending tradition with contemporary tastes.

Reflecting this growing appetite for food discovery online, TikTok Shop recorded a 2.2-times increase in food gross merchandise value (GMV) last year, driven largely by strong demand for snacks, beverages, and fresh and frozen items. Seasonal occasions such as CNY continue to fuel this growth, as shoppers turn to the platform for both inspiration and convenience.

This Lunar New Year, a curated group of TikTok Shop sellers is standing out for putting a modern spin on classic festive favourites, helping households refresh their reunion spreads while staying rooted in familiar traditions.

Bobo Fishball (@bobomoment)

A well-established local brand under Ha Li Fa Pte Ltd, Bobo has been crafting everyday and festive favourites since 1987. Renowned for its premium fishballs, noodles, fish cakes and chicken sausages, the brand continues to innovate while preserving its heritage.

For CNY, Bobo is elevating reunion feasts with flavour-forward offerings such as Black Pepper Balls and Prawn Paste Chicken Wings, inspired by Singaporeans’ love for bold, iconic local tastes.

Shiok Wheels (@shiokwheels)

Known for its crunchy, wheel-shaped snacks infused with local flavours, Shiok Wheels has become a popular choice for both daily snacking and festive sharing. The Singapore-based brand brings a sense of fun to familiar flavours.

This CNY, Shiok Wheels is rolling out special festive packaging that transforms its snacks into a mahjong-inspired set, adding a playful and contemporary touch to the traditional snack table.

Pelynoobakes (@pelynoobakes)

A homegrown bakery founded by Pelyn, Pelynoobakes began as a passion project before growing into a full-time TikTok Shop business. A former nurse and now a single mother of three, Pelyn left healthcare to pursue her love for baking, building a loyal community by sharing her creations online.

This festive season, Pelynoobakes is offering a wide range of homemade CNY treats, including Kapet in assorted flavours, Spicy Prawn Rolls, Nestum Meltz, Salted Egg Seaweed Popiah and Nutella Tarts. All items are packaged in a special Year of the Horse design, making them ideal for gifting and sharing.

Fragrance Bak Kwa (@fragrance_bak_kwa)

Founded in 1969 by Madam Ong, Fragrance Bak Kwa has grown from a humble stall into one of Singapore’s most iconic bak kwa brands. The brand remains synonymous with quality and tradition.

For CNY, Fragrance Bak Kwa is offering its freshly grilled signature bak kwa in festive reusable boxes and curated gift sets, combining classic flavours with thoughtful presentation for the season of giving.

Peng Guan Bak Kwa (@pengguanbakkwa)

Established in 2014 by Mr Zhang Ziyue and Mr Lee Kok Keong, Peng Guan Bak Kwa was born from a shared passion for traditional festive flavours.

This Lunar New Year, the brand is featuring a range of vacuum-sealed bak kwa options, including Chili Bak Kwa and Chicken Bak Kwa, providing households with convenient, high-quality treats that retain their authentic taste.