StarHub Launches First Compact, High-Velocity Concept Store at Suntec City

StarHub has unveiled its first compact, high-velocity concept store at Suntec City, introducing a new retail format designed to support customers who need fast, efficient service without compromising on personalised assistance.

Located at Basement 1 of Suntec City, near the office towers and bustling dining areas, the new store caters to customers on the go. Whether it is a quick stop during a lunch break, a short window between meetings, or a weekend visit, the concept store is built to make visits seamless, allowing customers to walk in, get what they need, and continue with their day.

Despite its smaller footprint, the store offers comprehensive support. Customers can expect quick consultations with tailored plan recommendations, efficient set-up of multi-line and bundled services, e-appointments to minimise waiting times, and personalised, human-led assistance for more complex needs. The experience is designed to be fast yet reassuring, ensuring customers feel supported even when time is limited.

The space reflects StarHub’s brand identity with its signature green palette, gentle curves, soft fabrics, greenery and sleek metallic accents. Framed by full-height glass panels overlooking the Fountain of Wealth, the store is calm, intuitive and thoughtfully designed to keep visits stress-free and straightforward.

The Suntec City concept store further strengthens StarHub’s island-wide retail presence, adding a fast and convenient touchpoint in a key business and city hub. Working alongside StarHub’s other retail formats, it demonstrates how the brand adapts to different customer needs across different moments.

The store is open daily from 11.00am to 9.00pm. Customers can also explore StarHub’s latest mobile and connectivity solutions, including its 5G Unlimited+ plans created for busy, always-connected lifestyles.