The Sophia Label Celebrates 10 Years with First-Ever Concept Store at Raffles City

The Sophia Label has officially opened the doors to its first concept store at Raffles City on 29 November, marking a major milestone as the homegrown brand celebrates its 10th anniversary. The new SOPHIA Concept Store brings to life the label’s refreshed philosophy “Carry Dreams. Carry Confidence.” as it continues its mission to create timeless, functional bags for the modern woman.

Founded in 2015 by designer Sophia Chen, the brand has built its reputation on thoughtful design, quality craftsmanship, and purposeful functionality. From the best-selling Cosy Luxe Utility Backpack to the versatile Posh Tote and distinctive Signature Pocket Series, each piece is designed to be a trusted companion that evolves with women through every stage of life.

A Calm and Curated Space

Spanning 388 square feet, the SOPHIA Concept Store offers a serene and meticulously designed environment where form meets function. Soft neutrals, minimalist tones, and refined details create a quiet, elegant backdrop that allows the bags to shine. Visitors can feel the textures, explore the materials, and experience the craftsmanship that defines each of the brand’s creations.

The space invites customers to discover bestselling favourites, explore new arrivals, and connect with pieces that reflect their personal rhythm and style. More than a retail space, the store transforms bag shopping into a moment of inspiration and self-expression.

New Launches and Fan-Favourite Restocks

One of the store’s most-awaited highlights is the debut of the Signature Pocket Denim Tote Bag (S$98), part of the brand’s 10th Anniversary Collection. Designed for everyday practicality, the tote features double zip compartments, an adjustable buckle strap, and a secure zipped back pocket for essentials. Inside, elasticated pockets and a zip compartment keep items neatly organised, while its spacious interior fits up to a 15” laptop. The bag is finished with a signature metallic heart charm and comes in Denim, Light Denim, and Lilac Denim.

Shoppers will also find the return of the popular Cosy Luxe Utility Backpack (S$98), now available in two new colourways. Sleek, lightweight, and water-resistant, the backpack offers a slim profile with a padded 15” laptop compartment and a luggage slot for seamless travel. The updated lineup now includes Jet Black, Midnight, Pecan, Charcoal, and Taupe.

Festive Exclusives for the Holiday Season

The concept store also unveils The Sophia Label’s new Christmas collection, a range of chic, practical, and highly giftable bags just in time for the festive season.

The Rollie Bag (S$20) offers a compact, foldable, and eco-friendly option for everyday errands. Made from lightweight, water-resistant nylon and fitted with a built-in keychain, it conveniently attaches to any bag. It comes in five cheerful colours: Sesame Grey, Bubblegum Blue, Taro Purple, Peppermint Green, and Strawberry Pink.

Adding a fun twist, the Toastlet Blind Bag (S$30) features a reusable tote tucked inside an adorable toast-shaped zip pouch that clips onto bags or keys. Sold in blind packaging for an element of surprise, the collection includes five designs: Happy, Cheeky, Innocent, Sleepy, and a secret edition, each paired with a matching tote colour.

Visit the SOPHIA Concept Store

The SOPHIA Concept Store is now open at Raffles City Shopping Centre, 252 North Bridge Road, #03-27, Singapore 179103, welcoming shoppers daily from 10am to 10pm.