The festival aims to advance Thailand’s Soft Power in gastronomy on the global stage through creative storytelling that blends food, culture, and art — presenting the warmth and authenticity of Thai culinary heritage to an international audience.
Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi will graciously preside over the opening ceremony at The Cabana @ Westfield Century City in Los Angeles on November 17, 2025, marking an auspicious moment in Thailand’s ongoing mission to share its culinary heritage with the world.
This year’s festival embraces the theme “The Savory Thai SELECT Night Market”, inspired by the Thai concept of “aroi” — rich, flavorful, and irresistibly charming. The event recreates the colorful atmosphere of a Thai night market, filled with aromatic dishes, cheerful energy, and cultural creativity that reflects the true spirit of Thailand.
Visitors will enjoy a range of engaging experiences, including:
The THAI SELECT FESTIVAL serves as a vibrant platform to celebrate and elevate the global image of Thai cuisine, reaffirming the value of the Thai SELECT mark as a trusted symbol of Authentic Thai Taste and promoting pride in Thailand’s rich culinary heritage.
Hashtag: #ThaiSELECT
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