“Merry Balloon Hong Kong” Takes Flight: Citywide Winter Carnival with Global IP Characters to Light Up the Festive Season

Hong Kong is set to soar into the festive season with the launch of “Merry Balloon Hong Kong”, a first-of-its-kind cross-IP winter celebration proudly sponsored by Hang Seng Insurance. Supported by the Culture, Sports and Tourism Bureau and the Hong Kong Tourism Board, the event will run from 24 November 2025 to 4 January 2026, transforming the city into Asia’s largest IP-themed carnival.

Featuring nearly 20 beloved international and local character IPs in giant helium balloon form including Care Bears, CoComelon, Garfield, LuLu the Piggy, M&M’s, MOLLY, Moomin, Peppa Pig, PAW Patrol, SpongeBob SquarePants, The Little Prince, MR. MEN LITTLE MISS, and more, this immersive celebration brings art, tourism, and entertainment together for a magical winter experience across Hong Kong.

The festival features three headline experiences: the city’s first-ever large-scale IP helium balloon parade, a giant inflatable theme park, and an interactive O2O city adventure.

Activity 1: “Merry-Go-Around Town” – AR Balloon Hunt & City Stamp Collection

24 November 2025 – 4 January 2026

This citywide experience turns Hong Kong into an interactive playground through AR adventures and collectible postcards, blending urban exploration with digital fun.

Participants can join the free “AR Balloon Hunt” by registering here, visiting 9 designated hotspots, and snapping AR photos of giant character balloons to earn e-stamps. Those who collect all 9 e-stamps, complete the challenge, and submit the most creative answer will stand a chance to win a full set of 15 exclusive Merry Balloon Hong Kong character pins (100 winners).

Fans can also purchase the 16-design postcard set (HK$38 via Klook) and collect physical stamps across the same 9 hotspots. For every 8 stamps collected, visitors may redeem a “Wear & Carry Character Pin Tag Set” at HK$68. E-cards featuring the postcard designs will also be available to send online for free.

Hotspot locations include: AIRSIDE, Central Market, ELEMENTS, Hang Seng Bank HQ (Central), West Kowloon Cultural District (2 spots), and Star Ferry Piers in Central, Wan Chai, and Tsim Sha Tsui.

Activity 2: “Merry Balloon Park” – Giant Inflatable Dreamland

6 December 2025 – 4 January 2026
Great Lawn, Art Park, West Kowloon Cultural District

Step into a whimsical playground of giant inflatables at the Merry Balloon Park, featuring two themed zones:

• Giant Bouncy Zone – with towering inflatables including the “Inverted Balloon World,” a 7-metre slide, and a 40-metre obstacle track for thrill-seekers.
• Snap & Play Zone – home to a 7-metre inflatable Christmas tree, colourful maze, and multiple character-themed installations perfect for festive photos.

Enjoy the fun by day or night with two daily sessions. Tickets are available via Klook

Activity 3: “Merry Balloon Parade” – Hong Kong’s First Giant Balloon Parade

28 December 2025
Art Park, West Kowloon Cultural District

The season’s biggest highlight, the inaugural Merry Balloon Parade, will see nearly 20 global IP balloon characters floating along the harbourfront from Hong Kong Palace Museum to M+. Expect a spectacular visual showcase set against the iconic Victoria Harbour skyline.

The public can watch or join the parade with 150 volunteer spots open for balloon handlers. Interested participants may sign up via the official event Facebook or Instagram pages by 11 November.

Exclusive Merch at the Merry Balloon Hong Kong Pop-Up Store

Limited-edition merchandise will be available for pre-order on Klook from today, with pick-up at the Pop-Up Store by 1 January 2026.

Merch highlights include:

• Character Pins (15 styles) — HK$68 each
• Inflatable Character Balloon Bags (6 styles) — HK$65 each
• Merry Balloon Towel — HK$55
• Character Socks (2 styles) — HK$88