Kylie Jenner Marks 10 Years of Kylie Cosmetics with Limited-Edition King Kylie Collection; Plus, First Standalone Store in Singapore

Kylie Cosmetics is celebrating its 10-year anniversary with the launch of the highly anticipated King Kylie Collection, a nostalgic yet modern tribute to the era that changed the beauty industry forever. The limited-edition drop pays homage to the original King Kylie era that sparked a global beauty movement, from the iconic matte pout to bold, trend-setting looks that defined a generation.

Since debuting in 2015 with the game-changing Matte Lip Kit and a direct-to-consumer model that disrupted the industry, Kylie Cosmetics has grown into a global beauty powerhouse, now available in more than 50 countries and expanding across makeup, skincare, and fragrance. The new collection reimagines fan-favourite moments with fresh innovation, all clean and vegan.

Launching 5 November 2025, the King Kylie Collection revisits Kylie’s early beauty legacy with collectible packaging, throwback shades, and textures that capture the evolution of her signature style. Expect a mix of Y2K glam, high-shine finishes, and the bold colours that crowned Kylie as a beauty trendsetter.

As part of the anniversary celebrations, Kylie Cosmetics will open its first-ever standalone store in Singapore at Hylam Street, Bugis Junction: the only place where fans in Singapore can shop the King Kylie Collection in person while stocks last.

King Kylie Eyeshadow Palette – S$50

A California license-plate inspired palette featuring 10 multidimensional shimmer shades, each reflecting Kylie’s iconic hair colours through the years. With velvety textures, one-swipe payoff, and light-reflecting pearls, the palette delivers a customizable shine, from subtle glimmer to wet-look glam.

Pigmented Shimmers:
2014 • 2015 • Ombré • #kngkylie

Wet Shimmer Shades:
Rose Gold • Sugar Mint • Denim Blue • Kylie Blue • Kymajesty • Natural Brunette

King Kylie Matte Lip Kit – S$55

The product that started it all makes a comeback. This 2-step lip routine delivers intense colour, 8-hour wear, and a smudge-resistant matte finish. Four limited-edition shades revive the OG lip kit moment including two original shades from 2015.

Shades:
• A Decade – soft beige pink + brown beige liner
• Kylie Jenner Lips – warm rose + deep warm rose liner
• True Brown K – deep chocolate brown (OG shade)
• Dead of Knight – true black (OG shade)

King Kylie Supple Kiss Lip Glaze – S$30

A glossy revival of Kylie’s first lip glosses: ultra-hydrating, cushiony, and plumping with a bouncy gel-like formula for 12 hours of moisture and multidimensional shine.

Shades:
• Like – sheer peachy beige with gold shimmer (OG inspired)
• Literally – warm brown (OG inspired)
• She’s Back – sheer chrome

King Kylie Loose Powder Highlighter – S$40

A luminous loose highlighter inspired by Kylie’s 2017 glow era. The silky, pearl-infused powder melts into skin for a radiant sheen buildable from soft-focus glow to high-impact highlight.

Shade:
• 3 Strikes – warm champagne

Beauty fans can shop the King Kylie Collection exclusively at the Kylie Cosmetics Official Store at Bugis Junction.