TikTok Shop Unites Content and Commerce at Creator Fest 2025

TikTok Shop brought creators, brands, and fans together under one roof at its inaugural TikTok Shop Creator Fest 2025 in Singapore, a celebration of how creativity fuels commerce and how passion transforms into profit.

The festival spotlighted the thriving ecosystem where creators drive discovery and sales, showcasing how livestreaming, viral trends, and community engagement power TikTok Shop’s success story. Since its Singapore launch in 2022, TikTok Shop has rapidly grown into one of Southeast Asia’s leading e-commerce platforms, with its community of affiliate creators more than doubling year-on-year. Over the past year alone, the platform saw a 1.7x increase in LIVE hours and a 6.3x jump in e-commerce short videos, fueling remarkable growth in sales.

The numbers tell the story: overall affiliate GMV doubled, LIVE GMV surged 136%, and short video GMV climbed 95%.

Empowering the Creator Community

Creator Fest also celebrated some of TikTok Shop’s most inspiring success stories:

• Fredy Chia (@fredyjays), who turned his charisma into a five-figure livestreaming career and one of TikTok Shop’s most engaged communities.
• Claire Si Ting (@spotclaire), who left her marketing job to become a full-time livestream host with the help of TikTok Shop LIVE Academy.
• Grace Koh (@gracedotc0m), who evolved from curious creator to mentor, training the next generation of TikTok talent.
• Nicole Chow (@nicolechowww), who parlayed her livestreaming success into launching Kaizen Media, an agency helping brands thrive on TikTok Shop.

Brands such as Dixmondsg, Table Matters, Angel Haven, Krafter, and Fine Today joined the celebration, sharing how partnerships with creators have strengthened their visibility, credibility, and sales on the platform.

Ready to start your own creator or brand journey? Learn how at TikTok Shop Academy and TikTok Shop LIVE Host Academy, and turn your creativity into commerce.