Step into SK-II’s Magical Festive World with Pitekuma, the Bear of Crystal Clear Joy

This holiday season, SK-II invites you to embrace the spirit of transformation and joy with the arrival of Pitekuma, the brand’s enchanting festive bear. Born from the transformative power of PITERA, SK-II’s signature skincare ingredient, Pitekuma brings to life the magic of crystal-clear beauty turning everything he touches into radiant clarity.

Pitekuma’s story begins with the discovery of PITERA, SK-II’s exclusive naturally derived ‘miracle’ ingredient created through a proprietary yeast fermentation process. With a composition similar to the skin’s Natural Moisturizing Factors, PITERA™ penetrates deeply to nourish and rejuvenate, visibly transforming skin from within. Empowered by this wonder, Pitekuma now spreads Crystal Clear Joy across the world, embodying the essence of festive radiance.

Discover the SK-II Festive Best Collection Kit

Celebrate the season with SK-II’s limited-edition Festive Best Collection Kit (SGD 143), a luxurious gift set that includes:

• A beautifully designed festive gift bag
• A collectible Pitekuma Bear Charm
• A complete skincare ritual featuring the Facial Treatment Essence, GenOptics InfinitAura Essence, and SKINPOWER Advanced Cream

Each product works in harmony to deliver SK-II’s ultimate promise, crystal clear skin. Shoppers can also receive the exclusive Pitekuma Bear Jewelry Tray, a delightful vanity keepsake and gift-with-purchase available only at SK-II.

Step into the Crystal Clear Joy Pop-Up

Immerse yourself in Pitekuma’s whimsical winter wonderland at the SK-II Festive Crystal Clear Joy Pop-Up, happening from 10–12 October, 10am to 9pm at Suntec City (next to Esplanade MRT Exit A). Explore the power of PITERA through personalized skin consultations, interactive experiences, and the Crystal Clear Charms Bar, where festive sparkle meets skincare science.

The SK-II Festive Best Collection Kit is available now at all SK-II counters, Sephora, and online retailers.