Shopee’s 9.9 Super Shopping Day once again proved to be Singapore’s biggest online shopping event of 2025, delivering unbeatable savings, lightning-fast fulfilment, and interactive ways to shop. From stacked vouchers to livestream entertainment, Singaporeans turned 9.9 into the ultimate digital shopping celebration.
Mobile & Gadgets and Home & Living topped the charts as shoppers rushed to secure deals the moment the sale went live. By the end of the day, more than 30 million vouchers had been redeemed, translating into millions saved. Fulfilment moved just as quickly over 900,000 items had already reached shoppers by 10 September, underlining Shopee’s commitment to speedy delivery as a hallmark of the 9.9 experience.
Entertainment and commerce collided on 9.9, as shoppers tuned into Shopee Live and Shopee Video for interactive shopping experiences. Shopee Live racked up over 55 million views in a single day, with beauty and fashion emerging as standout categories selling seven times more items via livestream compared to an average day. Celebrity hosts like Lee Teng and Pornsak amped up the energy, while livestream-exclusive vouchers and product demos boosted confidence and conversions. Shopee Video also surged in popularity, driving 15 times more orders than usual.
Beyond deals and deliveries, Shopee added more fun with challenges and exclusive prizes. The POP MART x Shopee Giveaway (1–14 September) gave fans of collectible toys even more reasons to shop. Every S$29 spent on Shopee Live counted as an entry, with the top nine spenders set to receive the coveted LABUBU King Vinyl Plush Doll worth S$110. Hundreds of other winners will also bring home collectible sets from POP MART’s beloved CRYBABY, MOLLY, and DIMOO lines.
The 9.9 celebrations continue on Shopee until 14 September, with more deals, faster deliveries, and livestream entertainment still rolling out.
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