Lazada Powers Up 9.9 Mega Brands Sale with AI-Driven LazzieChat Challenge

This 9.9, Lazada is leveraging AI-powered innovations with the launch of the AI-powered LazzieChat Challenge, running from 8 September (8pm SGT) to 11 September 2025 as part of its Mega Brands Sale. Designed to make shopping smarter, more interactive, and rewarding, the new challenge builds on Lazada’s AI personal shopping assistant, AI Lazzie.

Unlike last year’s LazzieChat Hunt, which focused on uncovering promo codes, the new challenge deepens engagement by encouraging richer conversations with AI Lazzie. Shoppers can unlock tailored recommendations, surprise rewards, and exclusive deals as they chat their way through the experience.

AI That Drives Results

Since its debut last October, AI Lazzie has transformed Lazada’s mega sale events. During the recent 6.6 sale, AI Lazzie drove a 32% increase in proactive shopper interactions, which translated into a 43% jump in orders and a 168% surge in GMV compared to the previous campaign.

Brands Level Up with LazzieChat

Global names like Dyson, Eucerin, Lego, P&G, and Nestlé have already tapped into LazzieChat’s gamification features to reward shoppers with brand-specific vouchers and deals. Notably, P&G’s “Smart Beauty for Everyday” campaign saw a fivefold spike in engagement, with 55% new customers and a 245% increase in basket sizes when guided by AI.

Shoppers Trust AI More Than Ever

According to Lazada’s latest eCommerce AI adoption report:

• 88% base purchases on AI-generated recommendations.
• 83% are willing to pay for AI-enhanced features.
• 80% use AI tools weekly, with chatbots, visual search, and translation leading the way.
• 92% rely on AI for personalised recommendations.

The insights highlight how AI is now central to how shoppers discover, decide, and buy online.

What’s on Sale at Lazada’s 9.9 Mega Brands Event?

• Mega Price Drops: Deals from just S$0.99, S$9, and S$299 at select time slots.
• Mega Promotions: Up to 90% off LazFlash Deals, extra 15% off Seller Vouchers, and vouchers up to S$99 off.
• Mega Brand Spotlights: Freebies o’ clock with giveaways from POP MART, Paula’s Choice, and Optimum Nutrition.
• Must Buy Deals: Curated picks across Electronics, Beauty, Household, Fashion, and more.