Penhaligon’s Reopens at Marina Bay Sands with a Bold New William’s Green Concept

Luxury fragrance house Penhaligon’s has made a grand return to Marina Bay Sands, unveiling its first-ever William’s Green concept boutique in Singapore. The reimagined space fuses timeless British heritage with modern sophistication, offering a refreshed olfactory journey in the heart of Southeast Asia.

A Fresh Concept, Rooted in Heritage

Cloaked in Penhaligon’s signature William’s Green, the boutique is designed as both a retail destination and sensory escape. A lounge corner invites guests to linger, explore, and discover the brand’s complete fragrance portfolio, alongside its Bath & Body and Home collections.

Immersive Experiences Beyond Scent

The new space goes beyond perfume shopping, bringing Penhaligon’s refined rituals to life:

  • Engraving Station – Personalise fragrance bottles with bespoke messages, ideal for keepsakes and gifting.
  • Eco-Conscious Refill Machine (launching October) – Revive your favourite scents sustainably with a new refill service.
  • Fragrance Profiling – Guided by in-house experts, uncover your perfect scent match across Penhaligon’s collections.
  • Bath & Body Sink Area – Indulge in the rich textures and aromas of the brand’s soaps and lotions through hands-on trials.

Penhaligon’s Boutique, Marina Bay Sands

  • 01-33, The Shoppes, 10 Bayfront Avenue, Singapore 018956
  • Sun – Thu: 10.30am – 10pm | Fri, Sat & Eve of PH: 10.30am – 11pm
Irone Kim

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