Lazada Teams Up with POP MART to Power POP TOY SHOW Singapore 2025 with Online-to-Offline Experiences

The countdown is on for POP TOY SHOW (PTS) Singapore 2025, happening from 22–24 August at Sands Expo & Convention Centre, and Lazada has announced an exciting partnership with POP MART to take the region’s art toy scene to the next level.

Expected to draw over 40,000 visitors, the show will spotlight local and regional creators while connecting collectors from across Southeast Asia. Lazada will bring its eCommerce expertise to the forefront with exclusive collectibles, deals, and digital engagement that bridge the online and offline worlds of art toys.

As part of the partnership, Lazada is rolling out its first-ever regional Super Brand Day (SBD) for POP MART, giving fans access to new IP launches like Twinkle Twinkle and SKULLPANDA, alongside timed releases of fan favourites such as The Monsters and Crybaby. Collectors can also snag storewide discounts of up to 8% and exclusive gift-with-purchase items, including a Hirono badge and Crybaby notebook, while stocks last.

The Super Brand Day kicks off on 22 August across LazMall in Singapore, Malaysia and Thailand, followed by the Philippines on 27 August and Vietnam on 28 August. POP MART will also boost its stock and visibility on LazMall to meet growing demand, ensuring both seasoned collectors and first-timers can join the fun.

Beyond the online buzz, PTS 2025 will showcase 19 POP MART designers and feature top international and regional artists including Lang (HIRONO), ClogTwo, GRAPE BRAIN, Liunic, MonKiddo, Po Yun Wang, Tara McPherson, and Tik Ka, alongside a wide range of exhibitors offering toys, collectibles, and pop culture merchandise.

The partnership also highlights Singapore’s role as a rising hub for global pop culture. Thanks to a three-year deal between POP MART and the Singapore Tourism Board, the Lion City will serve as the exclusive host for POP TOY SHOW outside China in 2025 and 2026, the first collaboration of its kind between the art toy giant and a tourism destination.