Play-Doh Meets Barbie in a First-of-Its-Kind Fashion Play Collaboration

Hasbro is bringing a bold splash of colour and creativity to the runway with Play-Doh Barbie, a first-ever licensing collaboration that blends the timeless glamour of Barbie with the hands-on, sensory fun of Play-Doh. Designed for children aged five and above, the new range invites young designers to DREAM IT. DESIGN IT. and bring their boldest fashion visions to life again and again.

The collection features real Barbie dolls, new Play-Doh compound formats, patterned sheets, and patented fashion tools, offering endless styling possibilities. From crafting flowing dresses to sculpting textured details, kids can step into the role of fashion designer, express their personality, and showcase their creations on Barbie’s runway.

Star of the Show: Play-Doh Barbie Designer Fashion Show ($69.90)

This vibrant two-in-one fashion studio and runway set comes with tools like a ruffle maker, faux fur roller, and Play-Doh Pattern Sheets that look just like fabric, only they’re made from colourful Play-Doh compound. Designers can follow step-by-step guides or let their imagination run wild, shaping hair, ruffles, and accessories before giving Barbie a spin on the display stand for a full runway reveal.

Style Icons in the Making: Play-Doh Barbie Doll Assortment ($34.90)

Each set features a Barbie doll with its own theme and fashion tools:

• Hearts and Hair – Elegant ruffles, chic tops, and sleek Play-Doh hairstyles.
• Ruffles and Bows – Bold party looks with layered textures and trendy accessories.
• Florals and Fringe – Countryside charm with flowing fringe, floral accents, and rustic flair.

Fashion Refreshers: Play-Doh Barbie Designer Pattern Packs ($19.90)

These themed packs add new textures, colours, and accessories to Barbie’s wardrobe:

• Flowers and Florals – Romantic garden-inspired prints and petal-perfect details.
• Sparkles and Gems – Glamorous, red-carpet-ready embellishments.
• Pearls and Bows – Classic elegance with soft hues and graceful accents.

All sets are now available at Toys“R”Us, toy specialty, and department stores islandwide.