As Singapore marks its 60th birthday, F&N MAGNOLIA is joining the celebration with a milky tribute to the memories and milestones it has shared with generations.
From school-day pyramid packs to café-style indulgence, MAGNOLIA has been part of Singaporeans’ everyday routines since 1937, and now, it’s adding a playful, patriotic twist to the festivities.
Rooted in local history, MAGNOLIA has long been a household name, from the beloved Magnolia Snack Bar at the old Capitol Building to its evolving range of fresh milk, UHT options, yoghurt smoothies, and ice cream. In honour of SG60, MAGNOLIA is teaming up with Mr Merlion & Friends, giving a fun, nostalgic makeover to its packaging and activations.
Limited-Edition Packaging and Collectibles
Spot Mr Merlion & Friends across MAGNOLIA’s Fresh and Low Fat Milk packs (946ml) and 700ml Yoghurt Smoothies, decked out with Singapore’s iconic landmarks. Customers who purchase any two eligible MAGNOLIA products can receive one of six exclusive collectible containers, while stocks last.
New Flavour Drop: Pandan Coconut Wafer Ice Cream
Nothing says celebration like ice cream, and MAGNOLIA is introducing a special Pandan Coconut Wafer Ice Cream (S$5.55 for a pack of 4). Perfect for picnics, parties, or simply cooling down during the National Day Parade, this new treat captures tropical flavours in every bite.
Meet Mr Merlion & Friends In Person
From 26 July to 3 August 2025, Mr Merlion & Friends will make special appearances at select roadshows islandwide, spreading smiles and posing for fun photo moments with families.
Roadshow-Exclusive Goodies
Visitors can enjoy special perks including:
- A surprise blind box with every S$18 spent on MAGNOLIA products
- A limited-edition MAGNOLIA x Mr Merlion & Friends tote bag with the purchase of four 946ml milk packs
(While stocks last; terms and conditions apply.)
All F&N MAGNOLIA products are halal-certified and available at leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops across Singapore.
