adidas and Liverpool FC Unveil Bold New Kits for the 2025/26 Season – Marking a Triumphant Reunion

adidas and Liverpool FC are back together after 13 years, unveiling the club’s brand-new Home and Away kits for the 2025/26 season. The reunion rekindles a storied partnership that dates back to the club’s golden eras between 1985–1996 and 2006–2012—ushering in a new chapter filled with heritage, innovation, and style.

Launching today, the Home jersey embraces Liverpool’s identity with a dark strawberry red base, featuring crisp white adidas three-stripes down the sleeves. The iconic Liver Bird crest is proudly displayed on the chest, complemented by a modern crew-neck collar and bespoke ribbed cuffs—a nod to both legacy and performance.

The Away kit draws from the club’s rich away-day history with a cream off-white base, accented by black and red detailing. A standout feature is the crest: the Liver Bird encased in a shield design, inspired by the architecture of the original Anfield main stand from 1906.

Both jerseys are available with matching shorts and socks, crafted with adidas’ latest performance tech. The on-field version uses ultra-lightweight materials for maximum breathability, while the fan version incorporates sweat-wicking fabrics to keep supporters cool and dry.

• On-field kits: $189
• Fan version kits: $115
  Available now at adidas stores, online, Liverpool FC retail stores, and Weston Corp outlets across Singapore.

Retail locations include:

• adidas: Bugis Junction, ION Orchard, Brand Centre Orchard, VivoCity, Suntec City, Changi T1 & T4, Marina Bay Sands, Causeway Point, Northpoint
• LFC Retail: Bugis Junction, Queensway Shopping Centre
• Weston Corp: 313@Somerset, Jewel Changi, Junction 8, Kallang Wave, Peninsula Shopping Centre, Tampines Mall, VivoCity

Also released are exciting additions to the collection:

• Pre-Match Jersey – $89 (Adult), $69 (Junior): Featuring black and deep red gate motifs inspired by the Shankly Gates.
• Z.N.E. Anthem Jacket – $139 (Adult), $95 (Junior): Soft double-knit fabric with a roomy hood and ‘YNWA’ detailing.
• LFC Samba Trainer – $129: White leather, red three-stripes, LFC crest on the tongue, and a golden ‘YNWA’ on the side.

To celebrate, adidas and Liverpool FC launched an inspiring short film, “Your Dream. Our Reality”, which follows a young girl on a surreal journey through Liverpool’s past and present. From a dream dinner with icons like Ian Rush and Mohamed Salah to reenacting classic adverts with current stars and stepping onto the Anfield pitch, the film captures the magic of being part of the LFC legacy.

Kit Launch in Singapore with “The Kop-ee”

To mark the return of the iconic Three Stripes, Liverpool FC Retail Singapore and adidas Singapore have teamed up to launch “The Kop-ee”,  a uniquely immersive fan activation right outside the Official Liverpool FC Retail Store at Bugis Junction.

Running now until 17 August 2025, The Kop-ee invites fans and passersby to step into the world of the Reds through a series of engaging experiences:

• Get a First Look at the new LFC 2025/26 Home and Away kits via a striking Rotating Jersey Display
• Explore Liverpool’s rich legacy with the Archive Wall showcasing the club’s historic moments
• Capture iconic memories at interactive photo zones, including a replica of the Anfield Tunnel and a special “20 Champions” Installation

For an extra treat: purchase the new LFC 25/26 kit during the activation period and enjoy a complimentary cup of coffee, courtesy of The Kop-ee. Limited to 100 redemptions daily, while stocks last.