The Ascott Limited Launches “Heart & Home” Campaign to Celebrate SG60 with Hospitality and Heritage

In celebration of Singapore’s 60th birthday, The Ascott Limited (Ascott), a member of CapitaLand Investment, is rolling out its heartfelt Heart & Home campaign — a nationwide hospitality initiative running from 14 July to 31 August 2025, inviting locals and visitors to rediscover the meaning of home.

Guests who book stays at participating Ascott properties for the month of August will enjoy a host of exclusive SG60 privileges designed to reflect Singapore’s vibrant culture and Ascott’s four-decade legacy in hospitality.

A Celebration of Local Pride and Global Hospitality

With its roots firmly planted in Singapore, Ascott has grown into a global hospitality leader with over 40 years of experience. Through the Heart & Home campaign, it honours both its heritage and the city’s journey into a world-class destination — offering stay experiences that blend flexibility, familiarity, and heartfelt connection.

Exclusive Perks Under the Heart & Home Campaign

Book your SG60 stay between 14 July and 31 August to enjoy:

  • S$60 ASR e-vouchers: The first 60 Ascott Star Rewards (ASR) members with qualifying bookings (minimum S$600) will receive S$60 in e-vouchers.
  • Complimentary Heritage Tours: Explore iconic cultural districts like Chinatown, Kampong Gelam, Little India, and historic landmarks starting from Citadines Raffles Place Singapore every Saturday in August.
  • Cultural Workshops: Discover the art of local storytelling, heritage crafts, and cultural appreciation through hands-on sessions at partner shops and Ascott properties.

All Singapore properties under the Ascott portfolio (excluding Citadines Connect City Centre Singapore) are participating — including Ascott, Citadines, Somerset, Oakwood, lyf, The Unlimited Collection, and The Crest Collection.

Bookings and ASR member heritage experience reservations can be made directly at participating properties.

Irone Kim

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