Squid Game x OWNDAYS: New Eyewear Collection Drops Ahead of Season 3

Japanese eyewear brand OWNDAYS has teamed up with Netflix’s global sensation Squid Game for a bold new collaboration that brings the series’ most iconic visuals to life. Launching today across all OWNDAYS stores in Singapore and online, the limited-edition Squid Game | OWNDAYS collection arrives just in time for the highly anticipated Season 3 premiere.

Inspired by the high-stakes world of Squid Game, the collection features six distinct eyewear models, each available in two colourways. From the green tracksuits of the players to the eerie charm of the Young-hee doll, the surreal pastel staircases, and even the piggy bank jackpot, every design transforms key moments from the show into wearable, conversation-starting fashion.

Each pair comes packaged in a custom-designed case shaped like the show’s infamous black coffin, complete with a matching pouch that doubles as a lens wipe. It’s a darkly playful nod to the series’ unforgettable tone—and a treat for die-hard fans.

Step Into the Game with Six Statement Styles

Tracksuit: Square frames in contestant green with Player 456’s number and pink guard symbols subtly engraved on the temples.

Young-hee: Oversized Boston frames with 3D touches inspired by the haunting doll’s hair accessories.

Piggy Bank: Hexagonal frames with bill-printed temples and a cheeky pig design on the bridge.

Frontman: Polygonal Boston frames with mesh-like temples stamped with circle, triangle, and square guard symbols.

Stair: Clear Boston frames with pastel details reminiscent of the maze-like staircases from the show.

OX: Sharp square frames marked with “O” and “X” for that final vote-of-life-or-death vibe.

Every pair includes a bold, pop-art-inspired lens cloth styled after the Squid Game universe, plus an optional mirror smartphone grip featuring the number 456—perfect for fans who want to complete the look.

To celebrate the launch, OWNDAYS is offering free eye tests and a complimentary dalgona cookie at all outlets, bringing one of the series’ most intense challenges to life in a sweeter way.

The Squid Game | OWNDAYS collection is available now in stores and online.