Blind box culture has officially gone mainstream in Southeast Asia—and at the center of the movement is POP MART, the global designer toy powerhouse behind iconic characters like MOLLY, DIMOO, and SKULLPANDA. Now, POP MART is taking fan engagement to the next level through a dynamic partnership with Lazada’s LazMall, offering exclusive collectibles, live unboxings, and offline fan experiences tailored to local communities.
Since joining LazMall in 2023, POP MART has grown over fivefold, becoming one of the fastest-rising toy brands on the platform. With the help of Lazada’s AI-powered insights and regional data, the brand has fine-tuned product launches and curations—giving fans what they love, where they love it. Whether it’s SKULLPANDA’s massive following in Thailand or DIMOO’s devoted fans in Malaysia, POP MART is tapping into Southeast Asia’s collector culture with precision.
POP MART’s rise comes amid a boom in the blind box collectibles market, projected to reach USD 38.4 billion by 2030, driven by Gen Z and millennials craving emotional storytelling, rarity, and nostalgia.
This month, POP MART fans are in for a treat with the global release of limited-edition MOLLY and Zsiga figures, plus the second-generation SKULLPANDA plush toys—adding a cozy, collectible twist to the cult-favorite lineup. These exclusives will be available on Lazada’s LazMall starting June 2025, with increased stock and storefront visibility to meet regional demand.
Lazada isn’t just a retail platform for POP MART—it’s a digital playground for discovery. Through live-streamed unboxings, personalized recommendations, and creator-driven content, POP MART has cultivated a thriving collector ecosystem. A remarkable 34% of sales now come from affiliate creators in the region—livestreamers, toy reviewers, and influencers who build excitement and deepen engagement through storytelling and character deep-dives.
Fans also enjoy fast, reliable shipping—85% of orders across Southeast Asia are delivered within 48 hours, complete with shock-proof packaging and real-time tracking for a premium unboxing experience.
The fan experience goes offline this 27 July 2025, with the Lazada x POP MART 5KM Run in Singapore—a vibrant, community-driven event that blends fitness, music, fandom, and exclusive collectibles. Expect character meet-and-greets, surprise drops, and an immersive booth where collectors can explore POP MART’s universe in real life.
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