Klook Launches “The Best You” at New Bahru with Local Experiences That Inspire Self-Discovery

Klook is bringing its global campaign The Best You to Singapore through an exciting new collaboration with New Bahru, the city’s newest creative lifestyle hub. From 1 June to 31 July, this hyperlocal initiative transforms leisure into a journey of self-discovery with hands-on experiences that celebrate self-expression and savouring the moment.

From Global Vibes to Local Lives

Following a global debut with Marie Kondo, The Best You reimagines travel as a personal journey — not just about places, but about reconnecting with yourself. Now, Klook is turning that message inward, showing that meaningful transformation doesn’t require a plane ticket — just a sense of curiosity.

Klook’s recent findings reveal that over half of Millennial and Gen Z travellers seek personal growth through travel, with nearly one in five saying a weekend getaway brings meaningful joy. And 48% feel fully recharged without leaving the country. This campaign taps into that insight, encouraging locals to rediscover joy right here at home.

Curated Experiences at New Bahru

Klook has teamed up with New Bahru’s vibrant community of homegrown brands to offer immersive workshops and tastings designed to unlock your “best you.” Highlights include:

• MAKE by GINLEE – Design and pleat your own sustainable bag in this guided fashion workshop.
• Crafune – Craft your own leather cardholder or key ring in a relaxed, hands-on session.
• MORNING Coffee Tasting – Slow down with a 30-minute guided tasting of three specialty brews.
• One Prawn & Co Cocktail Workshop – Mix cocktails and sample modern Asian bites from a celebrated local eatery.

There’s even more to explore, from ceramics at The Potters’ Guilt and art sessions with Chalk N Pencils, to coffee rituals at PPP Coffee and wellness finds at Alma House.

Try Something New, Win Something Too

To inspire even more self-discovery, Klook is rewarding adventurers who step out of their comfort zones. Just:

1. Book a free Level Up activity on Klook.
2. Try something new — like hiking, solo travel, or tasting a new dish.
3. Leave a review a day after your experience and share your story.

You could win up to $300 in experience rewards!

Start your journey here: The Best You by Klook – Singapore