The Ordinary Launches UV Filters SPF 45 Serum in Singapore

The Ordinary has launched its highly anticipated UV Filters SPF 45 Serum, just in time for the hot summer season. This marks the brand’s return to suncare with a breakthrough formula designed for daily wearability, hydration, and broad-spectrum protection.

Return to Suncare

After discontinuing its previous SPF product due to consumer feedback about texture and white cast, The Ordinary has reformulated a lightweight, serum-textured sunscreen that offers SPF 45 protection without the heavy feel or chalky residue. The new UV Filters SPF 45 Serum is layerable, non-comedogenic, and suitable for all skin types, including sensitive skin, aligning with the brand’s mission to make affordable, effective skincare accessible to everyone.

Why SPF 45?

Contrary to popular belief, SPF ratings are determined by rigorous testing, not brand preference. The Ordinary’s formula achieved SPF 45 in lab tests, blocking nearly the same amount of UVB radiation as SPF 50 (just 0.2% less). The serum also provides broad-spectrum protection against both:

• UVA rays (linked to long-term aging and oxidative stress)
• UVB rays (more harmful, causing DNA damage and sunburn)

Key Product Highlights

• Broad-spectrum SPF 45 with no white cast.
• Serum-light texture for seamless layering under makeup and skincare.
• Non-comedogenic and hydrating, supporting a natural glow.
• Sensitive-skin friendly, continuing The Ordinary’s commitment to inclusivity.

Price: S$34.00

For more details, visit The Ordinary’s official website.