New Balance Launches Grey Days 2025: A Bold Celebration of an Iconic Colour

New Balance is ushering in May with the return of Grey Days, its annual tribute to the brand’s most timeless and iconic colour. Grey isn’t just a shade for New Balance — it’s the essence of its legacy: understated yet bold, classic yet future-focused. Grey Days 2025 unites athletes, creators, and fans around the world through exclusive product drops, immersive experiences, and storytelling that honours the colour that defines the brand.

First introduced in the 1980s as a practical choice for urban runners seeking a versatile, durable shoe, Grey soon evolved into a visual signature for New Balance — a stark contrast to the neon trends of its time, and a perfect match for the grit of city streets and the quiet confidence of independent movers.

Reimagining Grey: What’s New This Year

Grey Days 2025 offers a fresh reinterpretation of Grey across 21 footwear styles and 11 apparel pieces. From beloved archival icons to progressive new silhouettes, each release celebrates Grey’s quiet power in a bold new way.

Key highlights include:

• May 1: The Grey Shop opens, featuring lifestyle, performance, and kids’ styles such as the 740, 9060, 1000, T500, and Fresh Foam X 1080v14 — alongside a curated selection of Grey apparel essentials.
• May 14: The launch of the 1906 Loafer, a sleek hybrid of sneaker and formal wear that has been a fan favourite since its debut last year.
• May 22: Introduction of the ABZORB 2010 and 471. Both new models draw from New Balance’s running heritage — with the ABZORB 2010 offering a bold, progressive twist on 2000s running styles and the 471 reimagining vintage ’70s performance silhouettes for today’s streets.
• May 29: The highly anticipated reissue of the 1300JP. Released only once every five years, this legendary model is celebrated for its rarity, masterful craftsmanship, and enduring influence in global sneaker culture.

Where to Shop Grey Days 2025

Grey Days 2025 collections will be available in Singapore starting 1 May at selected New Balance stores, online, and through selected retailers. Prices range from SGD $65 to $439.