Watsons BeYou-tiful Beauty Fest 2025: A Week-Long Celebration of Confidence, Self-Love & Glow-Ups

Ready for a beauty experience like no other? The Watsons BeYou-tiful Beauty Fest is making its dazzling return from 14 to 20 April 2025 at the Level 1 Atrium, NEX — and it’s your all-access pass to discovering the hottest trends, scoring exclusive deals, and unlocking a radiant new you.

More than a shopping event, this is a celebration of self-expression, confidence, and individuality. With over 15 top beauty brands under one roof — including global icons like 3CE, trending C-beauty labels Judydoll, Joocyee, and SKINTIFIC, plus the exclusive first taste of GNC’s Premier Collagen Advanced Shot — it’s time to Discover, Transform, and Shine.

Explore, Play & Win with the #WatsOnBeautyFest Passport

Grab your #WatsOnBeautyFest Passport and let the fun begin! Collect stamps as you visit booths, take on beauty challenges, enjoy expert consultations, and sample new products. Stamps unlock Gashapon tries — where exciting beauty prizes await!

Stamp Collection Mechanics:

• 2 stamps at Pink Zone brands (3CE, Judydoll & Joocyee): 2 Gashapon tries
• 3 stamps at any Green Zone brands: 1 Gashapon try
• 2 Pink + 1 Green stamp combo: Extra 2 tries
• Add a min. $30 spend: 1 bonus try
• Add Watsons membership on top: Another bonus try
• Max 5 Gashapon tries per person

And it gets better — daily grand prizes are up for grabs, including the Braun IPL 5 (14–17 April) and Braun IPL 7 (18–20 April).

Exclusive First Look: GNC Premier Collagen Advanced Shot

Be the first in Singapore to try GNC’s Premier Collagen Advanced Shot, a next-gen supplement packed with 13,000mg of hydrolysed collagen, Vitamin C, Hyaluronic Acid, and Elastin. Designed to boost skin hydration, elasticity, and glow from within, it’s a beauty game-changer — and you’ll get 30% off (U.P. $99) during the event.

Shop More, Glow More

Spend and get rewarded!

• Spend $60 and get a $5 Watsons voucher (redeemable 15–27 April)
• Spend $80 and redeem an exclusive goodie bag worth over $100 (while stocks last)

Watsons members enjoy even more — from VIP deals and members-only gifts to surprise rewards, your membership unlocks the full BeYou-tiful experience.

What’s Next?

Look out for even more trending arrivals at Watsons, including new launches from Freshian, Fwee, Numbuzin, Botanist, Haruharu Wonder, and more — all coming soon to stores near you.

3CE

Snag cult-fave Korean cosmetics and score tiered gifts:

• Spend $30 to get a Mini Hazy Lip
• Spend $45 and receive a Pink Enamel Pouch
• Spend $75 to walk away with a Popcorn Pouch, Eye Point Brush & Triangle Mirror
  Enjoy 30% off the full range, with Watsons members getting an extra 5% off!

Judydoll & Joocyee

Dive into the world of C-beauty with these trendsetting darlings.

• Judydoll brings playful, youthful vibes with must-haves like the Iron Mascara and Watery Lip Gloss.
• Joocyee enchants with dreamy packaging and luxurious textures — don’t miss their Ultra Shine Lipstick and Jelly Highlighter.

Enjoy hands-on experiences and complimentary beauty consultations to help you find your perfect match.

AHC

• 30% off single items
• Free AHC Hard Case Pouch with $60 spend
• Free Montigo Tumbler with $100 spend
• Spend $150 to receive an AHC Cabin Size Luggage!

COSRX
K-beauty staple COSRX is offering:

• 30% off with purchase of 2 selected SKUs
• Free gifts like the Niacinamide Micellar Water, Snail Cream, and Toner (with full-size purchases)
• Buy 1 Get 1 Free on sunscreens
• Flash your Watsons receipt for surprise gifts!

BEWANTS

• Buy 1 and get 30% off
• Buy 2+ and enjoy 50% off
• Receive travel-size minis with any 2-product purchase

Kinohimitsu

• Up to 40% off
• Spend $100 and get a free Neutrogena Hydroboost Serum
• Sample new Collagen and Jellyboost products
• Spin a sure-win prize wheel

Cosme (For &honey, 8 The Thalasso, Theratis)

• Buy 1, get 15% off
• Buy 2, get 25% off
• Buy 3, get 30% off
• Amino Mason range: 40% off!

Close Up

• 1 for $25.90 (U.P. $35) or 2 for $39.90
• Free toothbrush engraving (April 18–20, 12–8pm)
• DIY bejewelling fun all day long!

Nard

• Up to 30% off single products
• Buy 2+ for 40% off
• Spend $50 for a luxe travel set including shampoo, body wash, and more

Beauty of Joseon

• 30% off all products
• Free sachets with every purchase
• Spend $50 for mini sunscreen + fan
• Spend $70 for Aqua Sunscreen + hand mirror

YUKINOUE & Uruhime Momoko

• 30% off all items
• Free sachets with every purchase
• Spend $99 for a mini luggage, pimple patch sample, and a 5% off coupon

Abib

• Up to 50% off selected products
• Free sampling and a chance to win your entire purchase at the Gashapon Machine!
• Spend $50 to receive a pouch and customisable keychain
• Top spender scores an Abib Box worth $300

Anessa

• Buy any 2 and get 30% off
• First 50 customers to buy the Night Suncare Serum get a free $33 refill

d program

• Up to 35% off when you buy two
• BOGO deals on lotions and emulsions

SKINTIFIC

• Up to 30% off
• Free skin consultation
• Free samples when you follow @skintificsg & @watsonssg
• Spend $40 and get a sample kit + clay mask

From exclusive gifts to engaging booths and serious discounts, this is your one-stop shop for all things beauty. Time to stock up, glam up, and treat yourself!

Event Details

• Watsons BeYou-tiful Beauty Fest
• Level 1 Atrium, NEX (Serangoon, Singapore 556083)
• 14–20 April 2025
• 10am – 10pm daily

Come discover your glow-up — because beauty starts with being BeYou-tiful.