OREO Makes Space History with First-Ever Cookie Dunk in the Milky Way and Launches New Spaceburst Cream Flavor in Singapore

OREO has officially taken snacking out of this world — quite literally. In a gravity-defying feat on 11 April 2025, the iconic cookie brand made history by launching the first-ever OREO into the Milky Way, thanks to a cosmic collaboration with space agency Sent Into Space.

Held during a star-studded launch event, the milestone moment was just the beginning. Fans in Singapore were also treated to an exclusive first look — and taste — of the new OREO Spaceburst Cream cookie, a limited-edition release packed with a cooling, space-inspired flavor that promises a taste of the cosmos in every bite.

Meet the Limited-Edition OREO Space Dunk Collection

The OREO Space Dunk series features the all-new Spaceburst Cream alongside fan-favorite Vanilla, Chocolate, and Strawberry flavors. Each cookie in the Space Dunk line is embossed with one of five Galactic-themed designs: Rocket, Helmet, Telescope, Star Gaze, and the ultra-rare Shooting Star. Collect them all for a fun celestial surprise!

Available at leading retailers across Singapore since 1 March 2025, this collection takes cookie lovers on a flavorful journey through space.

Dunk Into the Milky Way — Virtually

From April to June, fans can get in on the interstellar action with a virtual dunking game. Just purchase any OREO Space Dunk cookie pack, scan the QR code, and start dunking cookies into the Milky Way. Collect points and win OREO Space Dunk merch, with bonus points awarded for spotting the rare Shooting Star cookie.

Win Out-of-This-World Prizes

From now until 31 May 2025, Singapore fans can stand a chance to win stellar prizes — including a PlayStation 5, spacesuit, OREO-themed drone, Space Dunk merchandise, and a grand prize VR headset — by submitting a receipt showing a minimum $10 OREO purchase to +65 8950 1834 via WhatsApp.

OREO’s Space Dunk campaign invites you to dream big, dunk boldly, and share your cosmic experience using #OREOSpaceDunk.

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