L’OR Espresso Unveils Limited Edition Passione Rossa Coffee Collection Inspired by Ferrari Hypercar Partnership

Start your engines and your mornings—L’OR Espresso is fuelling 2025 with the bold launch of its Passione Rossa Coffee Collection, a high-octane collaboration with Ferrari Hypercar that’s as thrilling as it is refined. Available in Singapore for a limited time, this exclusive release fuses the spirit of Italian racing with exquisite espresso craftsmanship, delivering a taste experience designed for those who crave intensity, style, and sophistication.

When Coffee Meets Speed

Crafted in celebration of L’OR’s official partnership with Ferrari’s Hypercar team, the Passione Rossa collection is launching in only 30 global markets—including Singapore. Each coffee capsule is named after iconic Ferrari racetracks and developed by L’OR master blenders to capture the essence of Italian espresso culture and racing passion:

• Maranello Espresso: A smooth and elegant blend with red berry brightness and deep dark chocolate undertones.
• Imola Ristretto: Bold and intense, this ristretto blend boasts a creamy texture and hints of dried summer fruit—perfect for those who like their coffee with a kick.

Available exclusively at selected FairPrice stores and online from 10 April 2025, this premium collection invites you to savour the power of L’OR and the precision of Ferrari—all from the comfort of your home.

A Multi-Sensory Coffee Showcase at Bugis Junction

Celebrate the launch at the immersive L’OR Passione Rossa Pop-Up at Bugis Junction, from 11 to 13 April 2025. Designed around themes like Pause in the Glow, Awaken Your Senses, and Elevate Your Ritual, the experience offers:

• A multi-sensory journey through L’OR’s world of bold, refined flavour
• Tasting stations for the limited-edition blends
• A chance to explore how each sip fuels your next move—just like a Ferrari on the track

Take the Wheel at the Passione Rossa Roadshow

Get ready to race—literally—at the L’OR Passione Rossa Roadshow, taking place at selected FairPrice locations. Coffee lovers and motorsport fans alike can:

• Try the Hypercar simulator and experience the thrill of racing
• Visit the L’OR coffee bar to sample the new blends
• Sip on the exclusive L’OR Iced Bubble Caramel Latte Espresso, inspired by the one served at Ferrari’s VIP Casa Ferrari hospitality suite in Imola 2024

Roadshow Dates & Locations

• April 19–20: FairPrice JEM & AMK Hub
• April 26–27: FairPrice JEM, AMK Hub & VivoCity
• May 3–4: FairPrice VivoCity, Parkway Parade & Jurong Point
• May 10–11: FairPrice Parkway Parade & Jurong Point

Hurry—these blends are available for a limited time only and while stocks last.

The Story Behind the Collaboration

First revealed at Ferrari’s Finali Mondiali event in Imola, Italy (Oct 2024), the Passione Rossa collection made its debut in true style. Attendees at Casa Ferrari were treated to an exclusive tasting experience inside the VIP hospitality area, setting the tone for a partnership built on precision, performance, and passion.

Now, the partnership lives on trackside: L’OR branding is featured on Ferrari’s 499P Hypercar, team uniforms, and throughout the World Endurance Championship (WEC). Even in the pits, L’OR is the official coffee served to the Ferrari Hypercar team, ensuring every move is made with flavour and flair.