Magnum Unveils Irresistible New Flavours and Exclusive MONOPOLY Collaboration with Hasbro

Magnum is doubling down on indulgence this season with two limited-edition, multisensorial ice creams—Magnum Double Hazelnut and Magnum Strawberry Panna—and an exciting collaboration with Hasbro for the exclusive Magnum City MONOPOLY game set. Get ready to take your tastebuds and game nights to luxurious new heights.

Two Decadent New Flavours

Magnum’s new range introduces marbled ice cream wrapped in its signature cracking chocolate shell, combining rich textures and bold flavours for a truly elevated experience:

• Magnum Double Hazelnut – Coated in thick white chocolate embedded with caramelised hazelnuts, pistachios, and almonds, this flavour reveals silky hazelnut ice cream marbled with salted hazelnut sauce for layers of crunch and creaminess.
• Magnum Strawberry Panna – A refreshing burst of real strawberry pieces swirled into luscious strawberry ice cream, encased in creamy chocolate and finished with the richness of panna cotta for a gourmet delight.

Available islandwide in single sticks or multipacks (Double Hazelnut in mini packs of 6; Strawberry Panna in packs of 3), these indulgent treats are designed for the most discerning pleasure seekers.

Play in Style with Magnum City MONOPOLY

From now till 30 June 2025, take your indulgence beyond the freezer aisle with the exclusive Magnum City MONOPOLY—a travel-sized board game created in collaboration with Hasbro. Redeem yours with a minimum spend of $45 on Magnum products (including one new flavour multipack) from participating retailers like Cold Storage, FairPrice, Giant, RedMart, Sheng Siong, Prime, and select petrol marts.

Find a Golden Chance Card and Win Luxe Prizes

Hidden in selected board games are 10 Golden Chance Cards, each unlocking a luxurious reward:

• A Beach Club Getaway at +Twelve (worth $1,800)
• A Shopping Spree at Takashimaya ($2,000)
• Fine Dining at Born ($2,000)
• A Private Chef Experience with Justin Quek ($3,500)
• A Luxury Staycation at The Warehouse Hotel ($1,000)

Collectable Magnum City Bag Straps – Only at 7-Eleven

Take indulgence on the go with Magnum City Bag Straps, available exclusively at 7-Eleven. These stylish blind packs feature three designs—The Traveller, The Adventurer, and The Homebody—with rare patches hidden at random. Redeem yours by purchasing four Magnum sticks, including at least one Double Hazelnut or Strawberry Panna flavour.