Get ready to take home a taste of Singapore as ETC Travel Retail makes its debut at Changi Airport! This homegrown travel retail brand is set to launch its first Terminal 2 store in March 2025, followed by a Terminal 1 outlet in July 2025—offering departing travelers a curated selection of local SME-owned food products, specially crafted for global appeal.
Many beloved local treats remain hidden gems to international visitors—ETC aims to change that. By partnering with SME brand owners, ETC selects key products, repackages them for travel retail, and showcases them to a global audience. This allows small businesses to focus on their local market, while ETC drives international brand recognition and new revenue streams.
ETC stands for Engage, Transform, Connect, reflecting its mission to introduce authentic Singapore flavours to the world. Over time, ETC plans to expand beyond Changi, establishing itself as the go-to “Singapore Store” in regional and international airports.
ETC Travel Retail’s offerings are:
Changi Airport:
Beyond the Airport:
ETC is also bidding for more departure-area outlets, ensuring that Singapore’s finest treats reach even more international travelers.
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