Levi’s x BE@RBRICK: A Limited-Edition Capsule Blending Heritage and Culture

Two cultural icons unite as Levi’s and BE@RBRICK unveil a limited-edition collection that merges Levi’s rich history with BE@RBRICK’s contemporary artistry. Celebrating nostalgia and modern design, this collaboration is a must-have for collectors, denim lovers, and art enthusiasts alike.

A Fusion of Legacy and Modern Art

Launched in 2001 by Japan-based MEDICOM TOY, BE@RBRICK has become a global phenomenon, blending pop art, fashion, and street culture into collectible designer toys. With its deep-rooted heritage, Levi’s brings its archival legacy into the mix, transforming BE@RBRICK figures into canvases for 1940s-inspired designs sourced from Levi’s Archives. The result? A vibrant all-over print that reimagines vintage Levi’s advertisements on these iconic figures.

The Collection

This exclusive capsule features collectibles in three sizes, each showcasing unique archival designs:

1000% BE@RBRICK (27.5 inches tall)

• Adorned in authentic 1940s-era Levi’s mini-selvedge 501 jeans, crafted at Levi’s Eureka Innovation Lab in San Francisco.

3-Piece Set (400% + Two 100% BE@RBRICKs)

• The 400% figure (11 inches tall) is wrapped in Levi’s archival banner prints, complete with a printed pair of jeans.
• Two 100% figures (2.5 inches tall): one featuring Levi’s denim print and another showcasing a classic design.

Both the 1000% figure and the 3-piece set come in special edition packaging, featuring archival banner graphics that enhance their collectible appeal.

Where to Find It

The Levi’s x BE@RBRICK collection launches worldwide on March 21, 2025, and will be available exclusively at Levi’s ION Orchard and online.