Lacoste Opens First Concept Store at ION Orchard, Introducing Customization ‘Atelier’ to Southeast Asia

Lacoste has unveiled its first concept store at ION Orchard, marking a new milestone in the brand’s expansion in Southeast Asia. Inspired by Tokyo’s Harajuku Concept Store, this innovative retail space blends French heritage with modern aesthetics, showcasing Lacoste’s signature fashion-sport style through exclusive collections, seasonal drops, and a one-of-a-kind customization experience.

Personalize Your Polo: ‘My Lacoste Customization’ Atelier Arrives in Southeast Asia

A first in Southeast Asia and only the third in Asia, the store introduces ‘My Lacoste Customization’, also known as the ‘Atelier’, allowing customers to personalize Polo shirts and T-shirts with a variety of patches, embroidery, and colors. Shoppers can even add an exclusive ‘Singapore’ crocodile patch, giving their apparel a local touch. This interactive feature brings a fresh self-expression element to Lacoste’s iconic designs.

Signature Store Highlights: Iconic Polo Wall & Footwear Lounge

Polo Wall – Inspired by Lacoste’s London Regent Street store, this striking display celebrates the legacy of René Lacoste, inventor of the Polo, offering a diverse selection of colors, fits, and fabrics with detailed insights on each style.

Footwear Lounge – Designed in a circular layout reminiscent of a tennis ball, this space embodies Lacoste’s “From Court to Street” philosophy. From classic tennis sneakers to modern streetwear styles, the collection highlights craftsmanship, comfort, and style.

A New Era of Retail for Lacoste in Southeast Asia

With its fusion of luxury, sport, and innovation, Lacoste’s ION Orchard concept store sets a new benchmark in experiential retail.

• Lacoste Concept Store – ION Orchard B2-08, 2 Orchard Turn, Singapore 238801
• Opening Hours: 10:00 AM – 10:00 PM, daily