Lacoste has unveiled its first concept store at ION Orchard, marking a new milestone in the brand’s expansion in Southeast Asia. Inspired by Tokyo’s Harajuku Concept Store, this innovative retail space blends French heritage with modern aesthetics, showcasing Lacoste’s signature fashion-sport style through exclusive collections, seasonal drops, and a one-of-a-kind customization experience.
A first in Southeast Asia and only the third in Asia, the store introduces ‘My Lacoste Customization’, also known as the ‘Atelier’, allowing customers to personalize Polo shirts and T-shirts with a variety of patches, embroidery, and colors. Shoppers can even add an exclusive ‘Singapore’ crocodile patch, giving their apparel a local touch. This interactive feature brings a fresh self-expression element to Lacoste’s iconic designs.
Polo Wall – Inspired by Lacoste’s London Regent Street store, this striking display celebrates the legacy of René Lacoste, inventor of the Polo, offering a diverse selection of colors, fits, and fabrics with detailed insights on each style.
Footwear Lounge – Designed in a circular layout reminiscent of a tennis ball, this space embodies Lacoste’s “From Court to Street” philosophy. From classic tennis sneakers to modern streetwear styles, the collection highlights craftsmanship, comfort, and style.
With its fusion of luxury, sport, and innovation, Lacoste’s ION Orchard concept store sets a new benchmark in experiential retail.
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