HONOR Unveils ALPHA PLAN to Lead AI Device Ecosystem Transformation

Global tech giant HONOR has announced a bold new corporate strategy—HONOR ALPHA PLAN—marking its transformation from a smartphone brand to a global leader in AI device ecosystems. Unveiled at MWC Barcelona 2025, the three-step plan aims to revolutionize AI-driven experiences, enhance human potential, and foster an open, value-sharing industry ecosystem.

A Three-Phase AI Evolution

HONOR’s ALPHA PLAN lays out a clear roadmap for the future:

1. Agentic AI Era – Developing an intelligent phone that integrates AI to assist users seamlessly in daily tasks.
2. Physical AI Era – Expanding beyond smartphones to build an interconnected AI device ecosystem.
3. AGI Era – Pushing the boundaries of human potential by co-developing AI-driven innovations with industry partners.

At the heart of the first phase is human-centric AI, designed to enhance user convenience. HONOR showcased its world-first GUI-based personal mobile AI agent, developed in collaboration with Google Cloud and Qualcomm Technologies. Demonstrations highlighted AI capabilities such as making restaurant reservations while considering calendar schedules and real-time traffic updates.

Next-Gen AI Imaging & Cross-Platform Connectivity

HONOR is redefining mobile photography with AiMAGE, its latest imaging technology powered by the AI Kernel—the industry’s first solution supporting device-cloud AI models. The HONOR Magic7 series, launching in March, will introduce AI Upscale, an innovative feature to restore old portraits with advanced AI.

The brand also unveiled the world’s first all-ecosystem file-sharing technology, ensuring ultra-fast transfers across iOS and Android devices. Additionally, AI Deepfake detection will be integrated into its flagship smartphones and foldables, reinforcing digital security.

New AI-Powered Devices Take Center Stage

HONOR also introduced cutting-edge IoT products at MWC Barcelona 2025:

• HONOR MagicBook Pro 14 – An AI-powered PC featuring a sleek vine-leaf curved design, HONOR Turbo X performance, and extended battery life.
• HONOR Pad V9 – A powerful AI-driven tablet with a 2.8K Eye Comfort Display and industry-leading battery life.
• HONOR Watch 5 Ultra – A premium fitness smartwatch with up to 15 days of battery life.
• HONOR Earbuds Open – Ergonomic earbuds offering AI-powered real-time translation and immersive sound.

Industry Collaboration & Sustainability Commitment

HONOR’s vision extends beyond technology—it’s about building a sustainable and consumer-centric AI future. The brand pledged seven years of Android OS and security updates for its HONOR Magic series in the European market. Furthering its green initiatives, HONOR aims to achieve operational carbon neutrality by 2040 and full supply chain carbon neutrality by 2050.

A symbolic tree-lighting ceremony, attended by Google Cloud, Qualcomm Technologies, CKH Group, Orange, Telefónica, and Vodafone, emphasized the collaborative effort to shape the AI-powered future.