Shopee Unveils Shopee International Platform to Boost Singapore SMEs in Regional Expansion

Singapore sellers now have a powerful new avenue for cross-border success as Shopee launches the Shopee International Platform (SIP), supported by Enterprise Singapore (EnterpriseSG). This initiative aims to help local SMEs expand into key regional markets like Malaysia and Thailand, enabling them to reach more customers at no extra cost.

A Promising Start: Strong Growth in the Pilot Phase

During its pilot phase, SIP onboarded over 8,000 Shopee Singapore sellers, leading to an impressive 8x increase in orders and Gross Merchandise Value (GMV) over the last three months. This rapid growth highlights the platform’s ability to drive sales and unlock new opportunities for local businesses.

Expanding SIP: New Market Access and Advanced Seller Tools

Building on its success, SIP is now set to expand into the Philippines, offering Singapore sellers even greater market access while continuing to provide free cross-border logistics, customer service, and secure payment solutions.

Additionally, top-performing SIP sellers will soon gain access to a new product feature designed to give them greater flexibility and control over their business strategies in Malaysia. This will allow them to:

• Curate product selections to match Malaysian consumer demand
• Set their own pricing to remain competitive
• Manage promotions to maximize sales potential

With Shopee’s robust logistics and payment infrastructure, sellers can confidently refine their cross-border strategies while scaling up their international business.

Singapore Sellers Thriving with SIP

Several Singapore businesses have already seen remarkable success through SIP.

• Global Pet Company – A one-stop shop for pet supplies has expanded regionally without the burden of physical store costs. “The traffic on SIP is much higher compared to individual websites, and Shopee’s secure payment system has given us the confidence to scale overseas,” the company shared.
• Candy Cottage – This specialty confectionery retailer has broadened its reach beyond Singapore, offering popular UK and European gummy brands like Choc Nibbles and Squashies to a growing customer base in Malaysia.

Why Singapore Sellers Should Join SIP

• Seamless Market Expansion – Sell in Malaysia and Thailand with zero additional costs or operational complexity
• Hassle-Free Fulfillment – Simply ship products to Shopee’s Singapore warehouse, and Shopee takes care of international shipping and customer support
• Easy Onboarding – Eligible sellers receive a direct invitation via Seller Centre, with an automated onboarding process every month

Singapore SMEs looking to expand effortlessly into regional markets can learn more about SIP at Shopee’s official page.